The Callan Ward articles have clearly illustrated how it's a joke that players wouldn't just admit that it was all about the money.
One on the AFL website raved about how he was a western boy who loved there all his life and spoke of how fiercely important loyality is in footy - all reasons to stay I'd have thought.
On Ward, I'm 98% sure he fielded, and seriously considered, offers to switch codes and join the Western Force. Apparently, there was also competition from now Championship-based West Ham.