JtR, I think the problem for many of us has been the use of the ANZAC "vibe" (the Last Post as an example) in all matches on the weekend.
It reeks of marketing from the AFL attempting to build crowds - linking ANZAC day to matches like Freo Sydney, with neither team existing during the war.
It was a fantastic initiative that helped build awareness of ANZACs, and has been a great way for people to pay tribute, but it now seems to be going over the top, diluting the message and in a sense lessening the impact of commemoration