Jump to content

  • IMPORTANT: PLEASE READ BEFORE POSTING

    Demonland has made the difficult decision to not permit this platform to be used to discuss & debate the off-field issues relating to the Melbourne Football Club including matters currently being litigated between the Club & former Board members, board elections, the culture at the club & the personal issues & allegations against some of our players & officials ...

    We do not take these issues & this decision lightly & of course we believe that these serious matters affecting the club we love & are so passionate about are worthy of discussion & debate & I wish we could provide a place where these matters can be discussed in a civil & respectful manner.

    However these discussions unfortunately invariably devolve into areas that may be defamatory, libelous, spread unsubstantiated rumours & can effect the mental health of those involved. Even discussion & debate of known facts or media reports can lead to finger pointing, blame & personal attacks.

    The repercussion is that these discussions can open this website, it’s owners & it’s users to legal action & may result in this website being forced to shutdown.

    Our moderating team are all volunteers & cannot moderate the forum 24/7 & as a consequence problematic content that contravenes our rules & standards may go unnoticed for some time before it can be removed.

    We reserve the right to delete posts that offend against our above policy & indeed, to ban posters who are repeat offenders or who breach our code of conduct.

    WE HAVE BUILT A FANTASTIC ONLINE COMMUNITY AT DEMONLAND OVER THE PAST 23 YEARS & WE WOULD LIKE TO CONTINUE TO BE ABLE TO DISCUSS THE CLUB WE LOVE & ARE SO PASSIONATE ABOUT.

    Thank you for your continued support & understanding. Go Dees.


MFC Members Forum


Cards13

Recommended Posts

MFC have just dropped another podcast for the week, Pert answering members questions. One of the first things he says before getting to questions is the Dees will have a members forum later this year where all members can come along and ask any questions they want.

All the club leaders and Football dept leaders will be involved. 

Link to comment
Share on other sites

Members forums are pointless in the age of social media but it's encouraging that they are risking a PR disaster here. I suspect there will be some degree of filtering and selective questioning but hopefully someone poses some serious questions.

Some questions I'd like answered:

1. How does the club quantify the impact of failed on-field KPIs on the club?

2. If pre season surgeries are a catalyst in the disappointing season, how did the FD initially quantify the initial perceived impact to team success and momentum? Mainly what I would want answered is, how did these surgeries impact the team so greatly as to be a catalyst for one of the most significant falls in the game's history? When the FD initially went to the board to advise of a slow start to the season, how was that anticipated slow start quantified? I don't want to hear "oh well we had this many players go in for surgery". I want to see it quantified: ie. WHY would THOSE specific players have impacted us so greatly? Show me why. And then, tell me the capacity and reason as to why they were managed in such a way as to force mass surgeries at once. Did the club bypass these surgical recommendations during finals to push for a flag? Or were the needs for surgery not determined until after? How does the club balance current team goals, with individual player welfare, alongside long term goals of the club and team?

3. What prompted -- and who drove -- the sign off on FD changes mid season? For example, were the poor performances alone enough to prompt it? Or was it a lack of chemistry between the team? I'd like this clarified and broken down. Then, who signed off and initiated it? Was is Mahoney initiating and prompting? Was it a recommendation (or order) from the board? Was it a collaborative conclusion by the board and FD? I want to know how these changes were implemented. 

4. What are the individual and team KPI's outlined in Simon Goodwin's contract extension? What are the consequences if these are consistently not met?

5. How confident is the club in establishing Jaguar as a long term partner? If confident, why. If not confident, why. Quantify, demonstrate and explain.

As members we need to ask questions that dig deeper beyond the corporate and PR speak. 

  • Like 2
Link to comment
Share on other sites

If we were a business. 

“We had a record profit and expected continued growth and profitability. Perhaps the biggest profit in 55 years.  

Unfortunately we lost a key employee and whilst we paid big $$ for a replacement it didn’t work out as their diligence in preparation for us wasn’t up to requirements.   

Another issue was scheduled leave for many of our key employees and some did not actually return until after their due date. When the employees did return, they were not at the same standard as last year.  Also other employees also went on leave, one of the highest scheduled leave rates in the industry.  It was decided to let some employees not return for the year at all so they could refresh for 2020. 

Our competition was prepared a lot more for us in 2019 and our products came up against tougher opposition. Despite winning in key market segments and product capability, it did not end up as bottom line sales that are the main point of our business. 

Our Managing Director extended his contract, but he seemed to only have one strategy which was better matched by competitors.  A mid year  management reshuffle was a strange move and appeared to confuse more than build confidence.  Some of our key markets saw products sell but just as the product was going to be a success, it fell apart in the 4th quarter to  make a loss. Our market position fell to rock bottom only above a Gold Coast based import export business which the Government will support to stay afloat. 

We will try to restore faith for our long list of faithful shareholders and customers and once again ask them to support us. We failed all our 2019 KPIs and made a record loss. Perhaps one of the largest profit to loss movements in company history. 

Our share price crashed and the sell off by industry investors and market commentators is extreme. But we think the core of our key employees and products that achieved the 2018 profits result, can be recovered.  We look to bring in a few new products, including some fast paced lines and a few young graduates with good results as employees. 

In 2020 our products will be matched against products which were not strong performers in 2019, and we hope to better manage leave.  Less unscheduled leave would also be a nice change.

Keep the faith with Demons Holdings Pty Ltd in 2020. “ 

 

 

  • Like 3
Link to comment
Share on other sites

What an odd thing to do really. It seems plucky on the first view but ...hell, Red etc would know...dont go asking questions ...or allow questions if the answers arent already known.

Im not really that much in favour of these style of events to be honest.  Surely the Club KNOWS what is wrong itself..surely. It just needs to get on with it . These fluff forums...rubbishy smokescreen in my view.

Another form of spin..what next

Link to comment
Share on other sites

4 hours ago, spirit of norm smith said:

If we were a business. 

“We had a record profit and expected continued growth and profitability. Perhaps the biggest profit in 55 years.  

Unfortunately we lost a key employee and whilst we paid big $$ for a replacement it didn’t work out as their diligence in preparation for us wasn’t up to requirements.   

Another issue was scheduled leave for many of our key employees and some did not actually return until after their due date. When the employees did return, they were not at the same standard as last year.  Also other employees also went on leave, one of the highest scheduled leave rates in the industry.  It was decided to let some employees not return for the year at all so they could refresh for 2020. 

Our competition was prepared a lot more for us in 2019 and our products came up against tougher opposition. Despite winning in key market segments and product capability, it did not end up as bottom line sales that are the main point of our business. 

Our Managing Director extended his contract, but he seemed to only have one strategy which was better matched by competitors.  A mid year  management reshuffle was a strange move and appeared to confuse more than build confidence.  Some of our key markets saw products sell but just as the product was going to be a success, it fell apart in the 4th quarter to  make a loss. Our market position fell to rock bottom only above a Gold Coast based import export business which the Government will support to stay afloat. 

We will try to restore faith for our long list of faithful shareholders and customers and once again ask them to support us. We failed all our 2019 KPIs and made a record loss. Perhaps one of the largest profit to loss movements in company history. 

Our share price crashed and the sell off by industry investors and market commentators is extreme. But we think the core of our key employees and products that achieved the 2018 profits result, can be recovered.  We look to bring in a few new products, including some fast paced lines and a few young graduates with good results as employees. 

In 2020 our products will be matched against products which were not strong performers in 2019, and we hope to better manage leave.  Less unscheduled leave would also be a nice change.

Keep the faith with Demons Holdings Pty Ltd in 2020. “ 

 

 

Anyone short ASX:MFC would not be short squeezed post this announcement 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Demonland Forums  

  • Match Previews, Reports & Articles  

    SCRUTINY & RESILIENCE by Whispering Jack

    If the week when preseason training melds into scratch matches with other clubs, is the first marker for the beginning of a new season, then this has certainly been a torrid opener for the Melbourne Football Club in its campaign to remain a leading AFL premiership contender in 2024. The Demons were already under enormous scrutiny from the media and football’s fan base (including their own) after consecutive straight-sets finals exits, with Clayton Oliver’s well documented woes, the Joel Smi

    Demonland
    Demonland |
    Melbourne Demons 27

    Angus Brayshaw Forced into Retirement

    After 167 games including the drought breaking Premiership Angus Brayshaw has made the heart breaking decision to medically retire from football as a result of a series of serious head knocks over his nearly decade of footy. We wish Gus all the best and he'll always be a hero at Demonland. 😢

    Demonland
    Demonland |
    Melbourne Demons 387

    PODCAST: Match SIM vs Richmond

    The Demonland Podcast will air LIVE on Tuesday, 20th February @ 8:30pm. Join George, Binman & I as we dissect the Scratch Match loss to the Tigers and hopefully provide me with some free MFCSS therapy. You questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a

    Demonland
    Demonland |
    Melbourne Demons 43

    PREGAME: Practice Match vs Carlton

    The Dees will play their final practice match before the start of the 2024 seasons against the Blues at Ikon Park. What are you wanting to see in this final hit out before the season proper? Will Clarry & Salo return to the side? 2024 AAMI Community Series | Carlton v Melbourne Date: Wednesday 28 February Time: 6:40pm (AEDT) Location: IKON Park | Wurundjeri

    Demonland
    Demonland |
    Melbourne Demons 116

    POSTGAME: Match SIM vs Richmond

    The Dees were outclassed and outmuscled in its first practice hit out for the 2024 season against the Tigers going down by 23 points at Casey Fields. 

    Demonland
    Demonland |
    Melbourne Demons 286

    GAMEDAY: Match SIM vs Richmond

    It's Game Day and it's been 156 days since the Demons were bundled out of the finals in straight sets for the 2nd year in a row. Our redemption starts here. Remember it's only a practice match if we lose. Date: Sunday 18th Feb Location: Casey Fields Gate open: 9.30am Match commences: 10am Watch: Foxtel & Kayo Inclusions: Seven-quarter match simulation Signing opportunities Kids' activities Partner giveaways Demons Squad: 1. Steven May 2. Jacob Van Rooyen

    Demonland
    Demonland |
    Melbourne Demons 402

    TRAINING: Saturday 17th February 2024

    On the eve of the Dees first practice match for the 2024 season a couple of Demonland Trackwatchers bring you their observations from today’s Captain’s Run at Gosch’s Paddock.  KEV MARTIN’S CAPTAIN’S RUN OBSERVATIONS Looks a a dress rehearsal Captain's run. 23 out doing drills.  Included is Will Verall, Kynan Brown, Bailey Laurie, Caleb Windsor, Blake Howes, Adam Tomlinson, Kade Chandler, Jack Billings and Josh Schache. Rehab include BBB, Tom Fullarton, TMac, AMW, Woey.

    Demonland
    Demonland |
    Training Reports

    PREGAME: Match SIM vs Richmond

    The Demons will take to the field in their first hit out for 2024 against another team when they take on the Tigers at Casey Fields in a Scratch Match consisting of 7 "quarters". Melbourne vs Richmond Date: Sunday 18th Feb Location: Casey Fields Gate open: 9.30am Match commences: 10am Watch: Foxtel & Kayo Inclusions: Seven-quarter match simulation Signing opportunities Kids' activities Partner giveaways What are your expectations? What do you want to see from

    Demonland
    Demonland |
    Melbourne Demons 130

    TRAINING: Monday 12th February 2024

    Clayton Oliver was integrated back into the main training group today for the first time in 2024 after completing a 2km time trial. FriendlyFellow, a new Demonland Trackwatcher hit Gosch's Paddock on a hot and windy morning to bring you his observations of the session. Disclaimer: Saw on the socials they were down at Gosch’s Paddock so headed down for a quick look. Little to no presence of other track watchers and no current live thread, so as a first time contributor, giving what the peopl

    Demonland
    Demonland |
    Training Reports 6
  • Tell a friend

    Love Demonland? Tell a friend!
×
×
  • Create New...