The Emblem

[Choko 493]

Without saying too much, I have seen it and had the privilege of Cameron explaining each aspect of it to me. From the colour through to the branding, it is simply superb. I would go as far as to say most other clubs will copy our idea and re-brand similarly.

[Guest Redleg_24]

Am I missing something here? They want to keep it under wraps for now, and yet, it seems, half the members on this forum have already seen it, and it's even been trundled out at a breakfast function!

Maybe I'm just jealous...!

Vagg I would give you a description, but it wouldn't do it justice and I don't want to pizz Schwabby off. I know he reads this forum, maybe he will share it? Otherwise ask him to put it up as a twitpic from his sight.

Worth asking him I reckon.

[Guest Redleg_24]

Is it worthy of a tattoo? I have never had one before. But i would be proud to carry our emblem if i knew it was the Emblem of the Future & Beyond.

I hate it when logo's are changed or updated-The organization becomes diluted (unless of course the previous design was terrible)

This new emblem i hope is to be used for 100's of years, at least that should be the guidlines.

It has a lot ivolved in it. Not sure if you want it tattooed. I have an MFC tatt though and encourage you to go for it.

[Vagg 2,439]

Vagg I would give you a description, but it wouldn't do it justice and I don't want to pizz Schwabby off. I know he reads this forum, maybe he will share it? Otherwise ask him to put it up as a twitpic from his sight.

Worth asking him I reckon.

Redleg, now you're toying with me! How would an old Fart like me know how to ask someone to show me something on their Twit?? Maybe he could just flash it up on his fancy whiteboard next week...?

(Yeah. I know. I'm hopeless...! LOL)

[Guest Redleg_24]

Redleg, now you're toying with me! How would an old Fart like me know how to ask someone to show me something on their Twit?? Maybe he could just flash it up on his fancy whiteboard next week...?

(Yeah. I know. I'm hopeless...! LOL)

hahaha...I follow him on Twitter Vagg..I will drop the question. I doubt he will be willing but we can only ask the great man! Schwabby, if ypou are reading, give us something. Anything, a release date or similar.

Edited May 27, 2010 by Redleg_24

[Sir Why You Little 36,972]

It has a lot ivolved in it. Not sure if you want it tattooed. I have an MFC tatt though and encourage you to go for it.

Sweet i will keep your words in mind. A Tattoo looks crap if it is too involved-plus i would want to give our new emblem the justice it deserves.

Maybe a Poster in the loungeroom will suffice!!

[Vagg 2,439]

hahaha...I follow him on Twitter Vagg..I will drop the question. I doubt he will be willing but we can only ask the great man! Schwabby, if ypou are reading, give us something. Anything, a release date or similar.

Thanks, Redleg! You're a scholar & a gentleman!

"Earth to Schwabby, are you receiving your tweats??"

[Vagg 2,439]

I follow him on Twitter

Back in my day, if I wanted to follow someone it would be on my bicycle! And, it would be called "stalking"!! LOL

(Yep! You guessed it! Another slow day at the office...!)

[Guest Redleg_24]

Sweet i will keep your words in mind. A Tattoo looks crap if it is too involved-plus i would want to give our new emblem the justice it deserves.

Maybe a Poster in the loungeroom will suffice!!

Mate if you are thinking of tatts..Personally I would look at the 1933 Logo design. you can have a look here http://www.designvic.com/Knowledge/CaseStudies/melbournefc.aspx .

It's not what I have, but I am thinking about it for next time. I have a sailor Jerry traditional tatt with teh Words "This Heart Beats True" in a sroll across an anchor. I like my old school sailor tatts. But if I were getting a demon tatt, that'd be the one.

[Sir Why You Little 36,972]

Mate if you are thinking of tatts..Personally I would look at the 1933 Logo design. you can have a look here http://www.designvic.com/Knowledge/CaseStudies/melbournefc.aspx .

It's not what I have, but I am thinking about it for next time. I have a sailor Jerry traditional tatt with teh Words "This Heart Beats True" in a sroll across an anchor. I like my old school sailor tatts. But if I were getting a demon tatt, that'd be the one.

Cool That 1933 design was part of the Footy cards in Twistie Packets back in the late 1960's.

A classic design indeed, before the "China man" design of the 70's.

I am at work now, but i shall bookmark that page as a good piece of history....

[H_T 3,043]

Hi Daz, it was presented at a Mates Of Melbourne breakfast seminar.

How was it received in general at the breakfast ? Were many if not all impressed ?

[Inner Demon 1]

Somehow I don't think Cam Schwab is going to think it's a good idea to conduct the grand unveiling of the Club's new emblem months in advance on his Twitter account.

If we make the reasonable assumption that we won't be re-branding the club mid-season, if for no other reason than I'd be willing to bet AFL guidelines prohibit such a thing, then I would suggest we won't get our new emblem until sometime in the off-season.

[Guest Redleg_24]

nt.

If we make the reasonable assumption that we won't be re-branding the club mid-season, if for no other reason than I'd be willing to bet AFL guidelines prohibit such a thing, then I would suggest we won't get our new emblem until sometime in the off-season.

A point I made earlier ID. But thanks for throwing it out there again. If you read what I said, I said it was unlikely taht he would throw it up, but it was worth asking the question. Cheer up mate!!

[TheOx05 1]

I thought i heard somewhere that current AFL Club Logos / Emblems must be valid for a minimum of 2-3 years. This is fair enough to allow continuity for merchandise, media etc.

That being said we are allowed to re-brand from next year which to me suggests that it will be released towards the end of the footy season (quite possibly as mentioned before around the time we move into AAMI Park) as the club will need to have a few months leeway to prepare new membership packages, merchandise, signage, club stationary and multimedia outlets all with the new emblem (and from what i heard possibly a new apparel supplier as well)

[Guest Redleg_24]

(and from what i heard possibly a new apparel supplier as well)

Are you suggesting Reebok are being dumped? Does this have anything to do with the dye problems they seem to be having in creating our jumpers?

[TheOx05 1]

Are you suggesting Reebok are being dumped? Does this have anything to do with the dye problems they seem to be having in creating our jumpers?

Not suggesting that at all, i just heard that there may be a new apparel sponsor for next year. Treat this as nothing more than what it is .. scuttlebutt...

[olgreydingo 51]

We have the only Team song that doesn't mention, the name of the club or mascot. May be a new chours. I am a purist however if you want to take our team to bigger markets the team song should mention the team.

Melbourne The team of the red and the blue

Geelong We are Geelong

Collingwood God old Collingwood

Fremantle We Are The Freo Dockers

W/ Bulldogs Bulldogs through and through

St Kilda Oh' went the saint

Carlton We’re the only team old Carlton knows,

Sydney Swans will go in and win overall

Port Adelaide Come on, Port Adelaide aggression

Essendon See the Bombers fly up

Brisbane Go Lions, Brisbane Lions

North Melbourne Good old North Melbourne

Hawthorn We're a happy team at Hawthorn

West Coast We're the Eagles

Adelaide We're the mighty Adelaide Crows

Richmond For we're from Tigerland.

[TheOx05 1]

Hi High Tower, I was - that's an army of one! But it was presented at the end of the gathering and people were soon off to get on with the day's work so there wasn't much time to garner other peoples opinions.

I don't want to start describing it because I think the people who've put the work into it deserve to plan when and how they launch it for maximum impact. Once they launch and explain the story behind the emblem I'd be astounded if fellow members and supporters weren't impressed and proud of it.

Cheers

The emblem

I'm watching "Whiteboard Wednesday 11" and here are a couple lines from Schwabby about the Emblem.

"I learnt a lot by going to clubs like Barcelona, Liverpool and Everton and how rich those sorts of things are"

"The look and feel that we have for our club will be quite different to what most clubs have at this stage"

"So far the response has been fantastic it will be a little tad controversial but people will understand where we are coming from"

[#MYHEARTBEATSTRUE 27]

Ive decided that i am getting the current MFC logo as my first tattoo.

[H_T 3,043]

I'm watching "Whiteboard Wednesday 11" and here are a couple lines from Schwabby about the Emblem.

"I learnt a lot by going to clubs like Barcelona, Liverpool and Everton and how rich those sorts of things are"

"The look and feel that we have for our club will be quite different to what most clubs have at this stage"

"So far the response has been fantastic it will be a little tad controversial but people will understand where we are coming from"

[Sir Why You Little 36,972]

Those Logo's are very hard to look at!!!!!!

[Mondê 525]

Are you suggesting Reebok are being dumped? Does this have anything to do with the dye problems they seem to be having in creating our jumpers?

Reebok are being replaced by New Balance from 2011 onwards as our major apparel supplier.

[GRUN DEE 69]

Looks as though our new emblem might involve a flag and shield. Thats based on the soccer emblems ive looked at. Collingwood already do something similiar!

Maybe its the pic of Aussie celebrating his goal agianst Freo! Ha Ha!

Edited May 27, 2010 by jungle dee

[Deevout 492]

Sounds like another positive step forward from a management team that is without question the best our club has had for decades, and without them we might all have had to choose another club or give football away. Thank you will never be enough for Jimmy, et al. I carn't wait to see the new emblem

[TheOx05 1]

Just a quick idea of what the jumper would look like with the New Balance logo. A crude mock-up done in MS Paint but i love it!

NB will have some kick ass merchandise as well!