It's an interesting topic.
I've had a problem with how they set the club up and the AFL has a lot to answer for here. I posted this a year or two back.
The idea was this club was supposed to come into the comp and be competitive, the problem is they are shooting for a flag in a couple of years time.These things are not mutually exclusive.
In doing this they have created a lot of dead rubber one sided games which is bad for TV which means bad for the game.
2 reasons why the AFL are a fail on this is one, they needed to have more control over the process instead of letting others with a different agenda, Gubby and SOS run it. Two, they needed to have the pre team team play in the VFL like GC did. Bringing kids out of the Sydney Mickey Mouse comp into the AFL comp was an amateur hour move.
The coming season will give an indiction of where they are at in the premiership race but at the moment GC are a fair way ahead, more than their one year advantage in the competition.
To me GWS needed to be competitive in their first year or two, they haven't been and even a premiership will not win the west. Soccer has this region covered. The AFL and GWS lost the one year advantage going for a short medium flag…game over.