binman
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Posts posted by binman
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33 minutes ago, Jaded No More said: Goody's relationship with our senior players is very special and was both a positive and a negative thing in the end.
Also lol at this drive by around the Casey facilities.
I suspect it was a drive by of pert who yes was CEO when we won the flag but as good notes that followed a period of stabilty when PJ and Mahoney were in charge.
The implication being Per didn't bring stability - and nor did he deliver a home base, something he made central to his vision from the get go (and then stepped down but remained in a project management role to deliver the home base - which he has again failed to land).
Sliding door moment when the board rejected PJs advice to go with a succession plan involving Mahoney becoming CEO and instead went witn Pert whose ladt few years as CEO of the pies were fractious.
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4 hours ago, biggestred said: no. have some class and wait until the players know.
That's exactly what the board should have done. Pathetic by them.
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How bloody typical the club didn't get ahead of this and show Goody the respect he deserves and make a proper announcement instead of leaking to Tom Morris (whichbis clearly what's happened, ir if they didn't they knew it would come our because they told Goody ladt night and didn't have a presser first thing this morning)
That puff piece by Gleeson the other day was basically a board written background piece and in hindsight laying the ground fir today's strategic leak.
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Just now, 3183 Dee said: Apparently, they do have a coach appointed, but he can’t start until next May.
Its funny coz it's true.
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Just now, 3183 Dee said: Apparently, they do have a coach appointed, but he can’t start until next May.
Its funny coz it's true.
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Just now, Smokey said: Forever a legend of the club, thanks Goody. Best for all parties concerned however.
A rare strong position from an otherwise impotent board.That remains to be seen.
How strong a position will it be if they haven't sorted a strong replacement, or at the least have some serious irons in the fire - not to mention a clear timetable to sort a new coach in a timely fashion.
I mean, how do we go about trading players in and preparing for 2026 if we are still faffing about in November trying to land a coach.
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Edited by binman
Just now, Dee Zephyr said: Same here, I'm the only Dee at work and surrounded by Dog supporters. One of them has been at me for the last two weeks, constantly telling me Naughton and Darcy are going to have a picnic without May and Lever back there. I want them to miss finals.
I like the dogs but I hope we neuter them.and then clip the wings of the hawks and pies.
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1 minute ago, beelzebub said: And we did so by thumping the BOTTOM teams, undermanned at that and whose only carrot is 'another' pick.
Yet all you mention are actually valid observations.
And I'll be interested ( really ) to see how those metrics go this week against a team motivated by finals.
Hopefully not too many team changes and we can have another look at this (our ) setup.
Looking forward to it. No expectations, just interest.
If we are going to fairly assess where the team is at we should take into account how we perform gains the best teams, teams that are motivated by finals.
In the last month we have been competitive against the top 2 teams on the ladder atm - the Pies and Crows - and also the Suns who are 6th with a bullet. And in May we pushed the Lions who are currently third.
In all those games out transition footy has been really good. In almost all of those games we likely win if not for inaccuracy.
No reason to think we won't be competitive again the Dogs this week.
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Edited by binman
6 hours ago, Pirlo said: Sorry to be horrible, but that Eagles game was always going to mean less than nothing. They were abysmal and totally incapable of bringing the game to us. I suspect Goodwin won't change much because he knows he needs a scalp to present to the board at the end of the season as evidence we're going okay.
With that in mind, I suspect it'll just be Lindsay for Sharp and Culley to sub.
What I'd do, given I support Melbourne and not the ambition of a group of coaches to keep their jobs by running older blokes into the ground, is as follows:
McVee - Petty - Turner
Lindsay - McDonald - Bowey
Langford - Viney - Langdon
Petracca - Jefferson - Chandler
Melksham - JVR - Culley
Gawn - Windsor - Rivers
Campbell - Oliver - Salem - Howes
Sub - Mentha
Out: Melksham (managed), Sparrow (omitted), Sharp (omitted)
In: Jefferson, Campbell, Mentha
My personal view is that every single AFL game is meaningful, regardless of opponent or whether finals are no longer a possibility.
Agree West Coast were very poor but thought their effort level was pretty good actually.
But that doesn't mean the game is not meaningful. Just a few examples of why that's the not the case for Saturday's game include (but are not limited to):
Such games are the perfect opportunity to practice implementing game plan and specific strategies, particularly important for teams like us who are moving from one method to completely different method
On that front we saw some really positive signs in terms of how we transitioned the ball from the defensive half, for example we scored 3 goals from a kick out which is huge return
Fritter continued his resurgence - good for him, good for us
Fritter and Petty clunking their marks up forwards reinforced how much better we are when we take advantage of our inside 50 kicks (we are actually transitioning the ball really well this season and getting it inside 50 is not problem - just haven't finished off our work)
Regardless of opponent nearly 60% of inside 50s to score ratio is impressive
We got a good look at Culley and what he can bring to the table
Maxy surely locked in his AA selection - and he continued his simply incredible contested marking this season
Bowey had another blinder and surely, he must be in the AA frame now
Clarry played his best game after quarters time in terms of real impact - his hands were terrific, and his endeavor remains first class which bodes well for next season
We got a good look at Windsor in the middle; he played his best game for the season and i think it's clear he will play as mid going forward
We kicked 10 goals in a quarter
We won but nearly 15 goals and Koz was quiet
And perhaps of most importance, we looked untied, cohesive, played with great energy and the players seemed to enjoy themselves - all terrific signs given last week's fourth quarter nightmare
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41 minutes ago, At the break of Gawn said: Dogs are 2-6 outside of Marvel and Ballarat. It's going to be a decent challenge but it's 9th vs 12th when you look at it on paper and it's at our home ground. At least we know who their mids are going to kick it to.
Gawn?
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Edited by binman
1 hour ago, Cassiew said: Went to the game as planned. Sooo glad I did. Gawn had a fantastic game. Petty played well too. Fritch good. Only Kozzie a bit rusty. Niece and nephew had a great day and enjoyed seeing their team win. A special shout out to out to all who attended and showed their love for the team despite a setback.
I really enjoyed the game live. Was always going, but glad I did.
Even watched the replay
On the replay there was footage of koz being given some pills of some description, and the commentators notedhr might be a bit off.
Despite his quiet game, how's this for a stat to show just how important he is for us - from his 26 disposals (which is not a bad haul) he had a game high 10 score involvements.
Nearly half of his disposals contributed to a score on a day he didn't kick a goal and only kicked a point - that's seriously impressive.
Koz's pace in the middle is so important. And for the same reason I really liked Windsor in the middle.
And for similar reasons I really like Tracc playing predominantly forward - he creates a matchup challenge, is awesome one on one and him playing forward allows faster plsyers like Windsor t8 take his spot in the middle.
I've been bullish on Culley, and was super pleased he played so well. Is a rich slow but like Langford thinks quick and had high footy iq.
He's also tough, is a neat kick and has good hands. If he can get super, super quick he can cement a spot in the bbest22 as a wing or high half forward.
Speaking of high half forward chin's running was berserk yesterday. I loved his attitude and intent.
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Edited by binman
22 minutes ago, Travy14 said: OK we beat the bottom side, but we beat them by 84 points. When was the last time we put a side away like that. This is the kind of response we have wanted from the Dees many a time and never got it.
So just a bit of praise for that, but I am still boiling from last week!
When was the last time we kicked 10 goals in a quarter?
I thoroughly enjoyed going to the footy yesterday. Loved it.
Shout to the 16k dees fans who were there with me. Great energy.
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Edited by binman
18 minutes ago, sue said: I rarely disagree with much you say Binman, but as I've argued, the best person to tell a young bloke he is being subbed is the welfare office since he should know all about that players's circumstances and how to best deliver the news.
I'm not necessarily saying it's an issue, I was just summarising caro's points.
BUT I can see why an argument could me made that at the least it might create challenges.
The runner sends messages from the coach, and by definition is connected to the coach and has to have a close working relationship with them.
Let's say for the sake of argument Windsor was reallly upset with Goody last week for electing to sub him, which wouldn't be that surprising as he was very stiff to be subbed (when I wanted to work out who was subbed I put my binos on him.and he looked filthy).
Windsor is so upset he wants to speak to the welfare officer.
Does he really want to speak to the fella who gave him the message, is in constant dialogue with goody and has a close relationship with him?
And does he want to criticise goody to conca?
Maybe, but maybe he doesn't want to be fully honest with conca for fear it will get back to goody.
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Edited by binman
The idea that Caroline is sinking the boots in 8j that article is off the mark.
To be honest, if anything she went easy.
I mean she left a couple of easy wacks on the table.
Darren Shand was supposedly hired to lead cultural improvement and drive leadersip yet caro didn't make the obvious point that the efficacy of that work is at the very least in question.
And she mentions Pert and the home base, but gave him and the club a complete pass on the fact he was supposedly staying at the club to drive that project and 6 months lager we appear no closer to it being landed.
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6 minutes ago, rjay said: The point is he's not here, the right candidate would have been well entrenched in the job.
Particularly given the importance of implementing the recommendations of the 2024 review.
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Just now, binman said: The breakdown in on field leadership in the last seconds was symbolic of our club wide lleadership problems.
We are a rabble off field.
We appoint a CEO in May who can't start until September.
Our cooms director is covering 2 non realted roles including AFLW.
Our runner is also our welfare officer vreating a potential conflict of interest (my example - telling a young bloke he is being subbed).
The acting CEO went for the job and didn't getbit.
Despite green pushing back on the idea he is an interim president it is widely assumed he us keeping the seat wan for Smith, who is tipped to assume the seat. In September.
Its been left to Goody and Maxy to carry the can all season, just as it was post match on Sunday.
What it didn't say or ask was what is Gary Pert doing?
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Edited by binman
25 minutes ago, At the break of Gawn said: Paywall. Can anyone paraphrase it?
The breakdown in on field leadership in the last seconds was symbolic of our club wide lleadership problems.
We are a rabble off field.
We appoint a CEO in April who can't start until September.
Our comms director is covering 2 non related roles, including AFLW.
Our runner is also our welfare officer creating a potential conflict of interest (my example - telling a young bloke he is being subbed).
The acting CEO went for the job and didn't get it. Not ideal given he is an acting role for 5 months, particularly given our poor onfield performance.
Despite green pushing back on the idea he is an interim president, it is widely assumed he is keeping the seat warm for Smith, who is tipped to assume the seat. In September.
Its been left to Goody and Maxy to carry the can all season, just as it was post match on Sunday.
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31 minutes ago, titan_uranus said: Have at it.
IMO, it’s an unsurprising piece which fairly highlights the lack of leadership everywhere at the club, on and off field.
Typically strong and balanced article from one of the few footy journalists I respect
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Edited by binman
Communication element:
Video content for:
Website
Social media
Emails to members
Other?
Opportunity for improvement
Successful clubs in elite sporting competitions such as the EPL, NFL, NBA, Serie A etc produce a huge variety of video content for its fans and prospective fans.
Content ranges from short videos for platforms such as X, Instagram and Tik Tok, longer form videos for platforms such as websites and you tube, feature length videos and even multiple episode series in the style of Drive to Survive.
AFL clubs do not have the same resources but engaging video content is equally important for AFL clubs and is a key part of the value proposition for members and as a tool to attract new members.
There are many examples of this key aspect of the club's communication being criticised by Dees supporters on Demonland, such as this thread from Feb 2024 started by @Dannyz.
The OP starts with this sentence: 'I think it's time to place on record how poor our media output has been since the departure of Ben Gibson.'
Since Ben Gibson's departure from the MFC in December 2022 the video content produced by, and for, the MFC has been, with some very notable exceptions (eg Koz going back home), largely underwhelming. And there has been way, way too little of it.
It has been nearly three years since Ben Gibson's left and in tge intervening period the demand for video content across multiple platforms has exploded.
The MFC is miles behind other AFL clubs in this space and addressing this opportunity for improvement is both a total no brainer and the lowest, of low hanging fruit given good quality video content can be produced extremely cheaply in 2025.
Suggested actions
Prioritise the creation of engaging video content that can be delivered across multiple platforms
Ensure that content is diverse in: style, tone (ie funny, satirical, educational), type (human interest, sport science, tactics, match previews, analysis etc) length, topic, audience (ie kids, fans of other clubs, fans of the dees who are not members, new members, older members. diverse communities etc etc)
Idea:
Of course the production of such content has a cost. Personally i would prioritise resourcing it and employing someone to do deliver it (perhaps we do?).
However if that's not possible, and even if it is, MFC could explore developing a mutually beneficial partnership with Monash University.
Monash's Caulfield Campus - which is only a good Harvey Langford drop punt from our proposed new training base at Caulfield racecourse - offers a Bachelor of Multimedia and Digital Arts degree, which focuses on digital arts and multimedia design practices.
And Monash Uni's Monash Media Lab, is also located at Caulfield. The Monash Media lab is 'a state-of-the-art facility for journalism, digital media production, and multimedia storytelling' that has 'purpose-built television and radio studios available for commercial use, incorporating quality recording equipment to give your production professional polish.'
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8 minutes ago, Harvey Wallbanger said: Start with the Stats File and then complaints about the umpires....😄 An hour done!
And a couple more hours on how poor the MFC's comms!
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Preamble
Dee in a kilt created a thread called From anger to action: A call for constructive feedback to leadership that asked the question could the Demonland community constructively identify opportunities for improvements the Melbourne Football Club (MFC) could actively and meaningfully consider.
I think it is fair to say that many members of the Demonland community, myself included, are skeptical the MFC would take on board any such feedback, or least not in a meaningful way. To be honest that skepticism says something in of itself.
Organisations that are serious about continuous quality improvement ensure they have effective consultations processes with their key stakeholders so decisions, planning, new processes, changes etc are directly informed by those stakeholders.
Key to good consultation is having multiple consultative strategies and forums. MFC has periodic member surveys, take (very few) questions at the AGM and no doubt receive a considerable amount of 'direct' feedback in the form of phones call and emails - particularly after losses like the one last weekend.
This thread is an effort to provide the MFC another strategy to get constructive feedback from it's most important stakeholder - supporters.
It is worth noting in this context that Demonland is likely to be one of the biggest, perhaps even biggest, football cub form dedicated to a single club. More than a million posts have been made about all things MFC since its inception.
I'm not sure how many regular posters there are, surely in the many hundreds. But what i do know is that there are many, many more dees fans who read Demonland but don't post. Right now there 266 online users on Demonland which is a lot given how we are travelling and the fact its 1:30 on a Friday arvo.
I suggested we start with one issue and see if we can come up with some opportunities for improvementsand then go from there.
And my suggestion is we start with constructive ideas to improve MFC's communication and related sub elements.
I'm really thinking aloud here, so to speak, but i think we need an agreed purpose ( clarity on what it is and what it isn't), structure and process. So, in the spirit looking for consensus my suggestions for those elements are:
Purpose
Constructive ideas to improve MFC's communication
Opportunity for improvement
Communication from the MFC includes, but is not limited to, the following elements:
Fan engagement
Member engagement
Communication with members
Website
Social media strategy
Injury reporting
Press interviews
Player interviews
Content
Crisis management
Other?
There is a significant body of evidence on Demonland indicating Dees fans think communication from the MFC acorrs ll tese areas could, and should be improved.
Sustained success is not possible without a robust membership which is why increasing the number of members is a key strategic goal of the club. Improving the MFC's communication would support achieving that strategic goal.
Process guidelines
My proposal:
Interested posters choose one or more of the above elements of the club's communication strategy and provides constructive ideas to improve any or all aspect of that element
Such posts begin with a simple statement of the identified opportunity for improvement or improvements (note: not a long rant or rationale)
And then provide a constructive idea or ideas on how that opportunity for improvement could be addressed
To get a sense of whether there is consensus, and also to provide some numerical data (eg 25 MFC fans support this idea) other posters indicate support, or otherwise with a thumbs up or thumbs down (noting in this context a thumbs down is not to being critical)
Posters engage with such posts as per normal and if the original poster wants to they can edit the initial post to reflect any changes they think are warranted
BUT we try to avoid any back and forth - the purpose is not to debate each point but to land on constructive ideas to improve that element of MFC's communication
The focus is on constructive ideas and being solution, not problem, focused
We self moderate and don't ask or need the site moderators to play a role (unless of course they want to)
We close the thread in 2 or 3 weeks
Before doing so we use an AI chat bot to succinctly summarize the entire thread and also short summaries of each element club's communication strategy
Posters indicate approval of these summaries with thumbs up and we have focus on getting as many posters doing so as possible to increase the likelihood the MFC take the ideas seriously, or at he very least be less likely to dismiss them out of hand
We could also possibly do a poll for each of the elements and/or identified opportunities for improvements
Ultimately we would would generate a list of opportunities for improvements the club could consider when developing their next communication strategy (which i assume they do on an annual basis - if they don't there's a low hanging fruit opportunity for improvement right there!)
If the model works, and posters thinks it is of value to continue we could review what worked and what didn't and repeat for another topic/area (eg Securing MFC's permanent member home, governance etc)
Thoughts?
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Edited by binman
4 minutes ago, Dee in a Kilt said: Seriously, there's an argument to say a Demonland representative be on the Board. Demonland represents two critical MFC stakeholders - paying members and the fan base.
It is common to have a large shareholder on a board. The MFC members are like company shareholders and Demonland would represent the biggest block of MFC members. Also, it is critical a Board be knowledgeable of the MFC fan base. Again, Demonland would represent the MFC's biggest block of MFC fans.
Would love to see Andy, George or Binman on the MFC Board. They'd have their finger on the pulse of MFC members and fans...
Board meetings would go way too long with the way i bang on!
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1 hour ago, Dee in a Kilt said: @binman, this is brilliant and exactly the kind of leadership we need to make this work. You've identified the key challenges (consensus, moderation complexity) while offering a practical solution that could actually deliver results.
Your point about free focus group feedback is spot on. The club would be mad to ignore well-considered input from a respected platform when they're likely spending six figures on consultants for inferior insights.
Starting with communication makes perfect sense. It's an area where there's already broad consensus improvement is needed, it's not strategically sensitive, and success there could build momentum for further feedback on aras of critical concern.
The self-moderation approach focused on constructive input rather than formal consensus is much more achievable. Consensus is the absence of leadership and we want Demonalnd to show leadership.
It would be brilliant if you start that thread. This could be the beginning of something genuinely valuable, for both for members who want their voices heard constructively, and for a club that desperately needs better connection with its supporter base.
I'm flat our today but will create the thread, with relevant guidelines, goal, purpose, process, what it is, and perhaps most importantly what isnt (a place to unload) tomorrow.
Kudos for driving a process that is solution focused.
And respect fr putting yourself out there in a vulnerable space - ie one where it's easy to have pot shots at you for thinking outside the box.
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Interesting read.
Almost reads as if the board drafted it for Gleeson.
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Simon Goodwin Sacked
in Melbourne Demons
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Edited by binman
Which is why i said in previous post that it was either directly leaked by the board or knowing full well as soon as Goody was told it would get out there, they allowed the jungle drums to beat for hours.
The result is exactly the same.
Dees fans find out from Tom Morris our premiership coach has been sacked.
If they wanted to treat Goody with a modicum of respect they could have spoken to him in the evening, given him some time to come to terms and had the presser ready to roll 8am this morning giving no time for the ghouls to go to work.
I have little doubt they backgrounded Gleeson a few days ago to lay the ground for Goody's sacking.