I'm really really impressed that the club have recognized the unique situation the club is in and promoting it; that is, a club at the very bottom in every aspect, building towards a strong and successful future.
The information they are giving out isn't a trade secret, but few supporters are aware of a lot of these aspects.
Eventually, these videos will bring a lot of positive attention to the club and it is also a good way of explaining to angry supporters just what the club needs to go through.
5 year plans often don't work because by the nature of the game it takes longer than 5 years.
Oh, and all the videos are up on youtube now :)