I do understand this cost -benefit thing as you put it.But I suggest, imho, a bigger picture or grander stance. i.e We wont roll over to this rubbish anymore. Next week , nor the week after are really that important in the next few years but as a stance of saying ...wtf...thats rubbish umpire and we're prepared to back ourselves in..( JUST AS WE ARE ON THE FIELD)
A lot of this is psuedo subliminal.. I admire how the Sqawkers and Filth operate in this regard