No personal experience; I'm not sure about it from the varying reports...
Mick Malthouse made some interesting comments:
Fab or Fad
According to the LT website the following clubs use their service:
Geelong Football Club
Western Bulldogs
Melbourne Football Club
Sydney Swans
Adelaide Crows
Hawthorn Football Club
Richmond Football Club
Essendon Football Club
I think Ray McLean has several books if you are interested HT!
When did we become a team with substance?
Additional stats in the context of today's game...
Average Attributes
St Kilda Attribute Melbourne
186.7cm Height 186.4cm
85.9kg Weight 85.3kg
25yr 7mth Age 23yr 8mth
104.2 Games 61.1
Total Players By Games
St Kilda Games Melbourne
5 Less than 50 11
7 50 to 99 6
3 100 to 149 4
7 150 or more 1
Clearly it does not explain the lack of leadership and form from players like Davey, but to ignore them completely is irrational.
I think you'll find that this kind of concept exists at all the clubs.
The question (as HT & dc have correctly identified) is: how can the message be most successfully ingrained within the group to create the resolute "culture" that is required.