Jump to content

2008.. the year of advertising ??

beelzebub
in Melbourne Demons

Featured Replies

The Melbourne market is tapped, if a supporter (MCC) isn't paid up for MFC membership no ad or 'brand inforcement technique' is going to help.

The club IS thinking laterally - looking at new Victorians and the large amount of Chinese coming for study, work etc.

I can understand your frustrated passion but let's be honest; there is no return on investment for most initiatives.

  • Quote
    •  
    • Author

    i concede...its an uphill battle..but this is a city with near 4 million folk

    a difference of 5-10,000 seems to make a difference .. were talking 1/4 of 1 % I wouldnt say were necessarily tapped just yet

    Possibly as a start wre talking getting people interested in just coming along to a few games.. geetting interest up.. from acorns ... and so on !!

    I hate to admit it.. ( is a personal failing ) my own daughter discarded the Dees in favour of the saints years ago ..as , in her words.. they were cool.. she liked the ads.. they were happening, she sees them as relevant.. and she's just a little beside herself that they are coming down to her Frankston. She gladly informed me that only three people in the whole school ( primary) wore a Melbourne jumper on footy friday..Shes 12.. She'll be a Sainter for life now

    Melbourne supporter future is ( long term) the kids and we are nada to most of them...we have no hook for them

    So whilst we continue to think its al lbeen done.. then we are doomed to continue as we are. If we want to be relevant to the modern day sports consumer then we need something vastly different happening.

    We arent trying to preach to the converted... were trying to convert !!

    Im all for the China initiative... have written as such many times..

    Its not so much that advetising doesnt work.. but honestly the last few attempts over the years were either lamentable for their obtuse vagueness or quite honestly a lack of encticement to any passion...They might as well have been selling funerals !!

    Quite posibly in this day and age .. The net and push advertising might have some results in the right areas, but as a 48 yo fuddy duddy ( though very IT savvy) .. have no interest in facebook etc or the 'popular' places !!

    Those of you of the 16-25 age group.. what would impress you ? if you had no real knowledge of the MFc what might make you take a second look ?

    Again I dont think its tapped out...were just not tapping into it the right way !!

  • Quote
    •  

    back to my question though, does anyone know why none of the merchandise has 150 on it? surely we're not trying to skimp on costs for such an occasion

  • Quote

    One way to get free advertising is through sponsors - the FOOLS thinks they are promoting themselves by having, for example, James Hird plastered all over their mobile phone shop. Actually, it's doing more to increase Hird's 'Brand value'.

    We did well for a while with the iPrimus ads which included a couple of cuts of Davey doing exciting, (telecommunications-related, I'm sure) things along the wing at the MCG.

    More of that helps. We should be targeting sponsorship deals which can offer us that cross-advertising benefit.

    Let's see, Melbourne Zoo could have Ben Holland doing a thing as a gorilla keeper, since that's his main job on-field already.

    Carlton have apparently run a few ads in 'Jewish News', the cost savings going through smaller publications make it a good idea - you can reach 100,000 people by advertising very cheaply in a couple of small papers, or pay a lot more to reach the same number through a major daily.

    I think the 'Team Melbourne' thing is a good idea but needs to be used more effectively. We (all current participants) should be getting involved with gyms / fitness centres / pools and expanding that brand so it is visible in people's ordinary daily or 3-times-a-week routine. There's even a case for Team Melbourne operating it's own network of sports centres. Again - the centres will benefit from the brand association, the brand benefits from it's extra visibility, eveybody wins.

    Also, sports facilities seem like a more wholesome and appropriate investment for a sporting club than, say, poker machine wholesale.

  • Quote

    Like the queen thing. The start the action stuff with wheels taking out Terd with system of a down playing in the background. nuff said

  • Quote

    how about winnning a flag? um yeah i'm pretty sure that will get more fans.

  • Quote
    •  
    how about winnning a flag? um yeah i'm pretty sure that will get more fans.

    Worked beautifully for North Melbourne.

    If we want to translate our impending on field success ;) into off field success through supporter numbers, merchandise sales, higher media profile, better broadcast arrangements, and sponsorship deals, then we must have a full range of strategies in place to tap into the euphoria of the fans and the admiration of the football world in general.

    Engaging with the fans, asserting ourselves with the AFL management, and actively seeking out sponsors and new members are the key to off-field success.

    It's simply not a case of 'if we win it, they will come'.

  • Quote
    instead of running to the ground to the tune of "its a grand old flag" we should run out to the tune of Hells Bells by ACDC.

    Bring back the Batmobile

    Bring Back Angry Anderson blasting out " Bound For Glory"

    Its our 150 B'day so lets " Rock N Roll Alnight & Party Everyday" in season 2008

  • Quote

    Back to the point. We are the MELBOURNE football club. Not the Demons football club. That came way later and I won't bother you with the history as most of you know it already.

    I couldn't give a rats if we lost the Demons monicker. Or the Fuschias for that matter and that happened and disappeared.

    We are the MELBOURNE FOOTBALL CLUB. Time to focus on the original entity.

    Especially in 2008 when we celebrate the foundation of the first Aussie Rules club in the land. There's only one other club who should share that celebration next year and that's the current premiers Geelong. The second registered club.

    All the others can get stuffed.

  • Quote

    we should run out to another song to fire up the fans and leave the team song for when we win

    We should also get fireworks going like the WWE, could you imagine how excited the place would be and the kids going to the OZkick for half time football would all want to melbourne fans

  • Quote

    • Archived

    This topic is now archived and is closed to further replies.

    Go to topic listing

    Featured Content

    • CASEY: Sydney

      The Casey Demons were always expected to emerge victorious in their matchup against the lowly-ranked Sydney Swans at picturesque Tramway Oval, situated in the shadows of the SCG in Moore Park. They dominated the proceedings in the opening two and a half quarters of the game but had little to show for it. This was primarily due to their own sloppy errors in a low-standard game that produced a number of crowded mauls reminiscent of the rugby game popular in old Sydney Town. However, when the Swans tired, as teams often do when they turn games into ugly defensive contests, Casey lifted the standard of its own play and … it was off to the races. Not to nearby Randwick but to a different race with an objective of piling on goal after goal on the way to a mammoth victory. At the 25-minute mark of the third quarter, the Demons held a slender 14-point lead over the Swans, who are ahead on the ladder of only the previous week's opposition, the ailing Bullants. Forty minutes later, they had more than fully compensated for the sloppiness of their earlier play with a decisive 94-point victory, that culminated in a rousing finish which yielded thirteen unanswered goals. Kicks hit their targets, the ball found itself going through the middle and every player made a contribution.

        • Thanks
        • Like
      • 1 reply
      Demonland

    • REPORT: St. Kilda

      Hands up if you thought, like me, at half-time in yesterday’s game at TIO Traeger Park, Alice Springs that Melbourne’s disposal around the ground and, in particular, its kicking inaccuracy in front of the goals couldn’t get any worse. Well, it did. And what’s even more damning for the Melbourne Football Club is that the game against St Kilda and its resurgence from the bottomless pit of its miserable start to the season wasn’t just lost through poor conversion for goal but rather in the 15 minutes when the entire team went into a slumber and was mugged by the out-of-form Saints. Their six goals two behinds (one goal less than the Demons managed for the whole game) weaved a path of destruction from which they were unable to recover. Ross Lyon’s astute use of pressure to contain the situation once they had asserted their grip on the game, and Melbourne’s self-destructive wastefulness, assured that outcome. The old adage about the insanity of repeatedly doing something and expecting a different result, was out there. Two years ago, the score line in Melbourne’s loss to the Giants at this same ground was 5 goals 15 behinds - a ratio of one goal per four scoring shots - was perfectly replicated with yesterday’s 7 goals 21 behinds. 
      This has been going on for a while and opens up a number of questions. I’ll put forward a few that come to mind from this performance. The obvious first question is whether the club can find a suitable coach to instruct players on proper kicking techniques or is this a skill that can no longer be developed at this stage of the development of our playing group? Another concern is the team's ability to counter an opponent's dominance during a run on as exemplified by the Saints in the first quarter. Did the Demons underestimate their opponents, considering St Kilda's goals during this period were scored by relatively unknown forwards? Furthermore, given the modest attendance of 6,721 at TIO Traeger Park and the team's poor past performances at this venue, is it prudent to prioritize financial gain over potentially sacrificing valuable premiership points by relinquishing home ground advantage, notwithstanding the cultural significance of the team's connection to the Red Centre? 

        • Thanks
      • 4 replies
      Demonland

    • PREGAME: Collingwood

      After a disappointing loss in Alice Springs the Demons return to the MCG to take on the Magpies in the annual King's Birthday Big Freeze for MND game. Who comes in and who goes out?

        • Thanks
      • 154 replies
      Demonland

    • PODCAST: St. Kilda

      The Demonland Podcast will air LIVE on Monday, 2nd June @ 8:00pm. Join Binman, George & I as we have a chat with former Demon ruckman Jeff White about his YouTube channel First Use where he dissects ruck setups and contests. We'll then discuss the Dees disappointing loss to the Saints in Alice Springs.
      Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
      Listen LIVE: https://demonland.com/

        • Thanks
      • 42 replies
      Demonland

    • POSTGAME: St. Kilda

      After kicking the first goal of the match the Demons were always playing catch up against the Saints in Alice Spring and could never make the most of their inside 50 entries to wrestle back the lead.

        • Thanks
        • Like
      • 327 replies
      Demonland

    • VOTES: St. Kilda

      Max Gawn still has a massive lead in the Demonland Player of the Year award as Christian Petracca, Jake Bowey, Clayton Oliver & Kozzy Pickett round out the Top 5. Your votes please. 6, 5, 4, 3, 2 & 1

        • Thanks
        • Like
      • 31 replies
      Demonland
    View All