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AFLW: GM of AFLW Marcus Wagner Departs

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in AFLW Melbourne Demons

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Is anyone actually left to run our AFLW program? The staff turnover over the past 12 - 18 months has been phenomenal.

Should the club's communications officer really be in charge of list management? Hard to see how either role can be performed properly if that is the case.

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    • Shocked 1
    On 18/06/2025 at 09:01, poita said:

    Is anyone actually left to run our AFLW program? The staff turnover over the past 12 - 18 months has been phenomenal.

    Should the club's communications officer really be in charge of list management? Hard to see how either role can be performed properly if that is the case.

    Clare Pettyfor was the Melbourne GM of Media and Communications in 2021 and 2022.

    She then moved to Collingwood as General Manager of Football Operations (men's program I believe), before returning to us as CCO (Chief Communications Officer) which was an executive level role.

    So while her technical background is mainly in comms she has experience in football programs and at executive level management.

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    • Thanks 2

    Is anyone aware of why Marcus decided to leave on the eve of the AFLW season or where he might be headed, seems to have been a bit of movement in the AFL over the last month or so.

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    • 3 weeks later...

    probably something to do with the $200 miilion poured away for little result and poor marketing and participation outcomes

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