Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Financial Review: Melbourne Demons the 6th most valuable brand in the AFL

Featured Replies

 

There methodology seems a bit sus with you have west coast ranked below us a team that sells out every game even when winning the wooden spoon, makes more money than god and have a wait list on memberships, and probably makes multiples on sponsorships than we do

I have no knowledge of brand valuations and their methodology but here is a link if anyone is interested:

https://brandirectory.com/methodology

I would say that MFC does certainly have some additional value as a brand as it has the name 'Melbourne' and also has the history of being the original foundation football club for the code itself. 

 
17 hours ago, Whispering_Jack said:

Who takes responsibility for this?

Gee, it wouldn't be the president that was turfed out or the CEO that everyone's beying for the blood of, would it?

17 hours ago, Supermercado said:

And after ranking 10/18, the next story will be that old chestnut about how Sydney has the most fans of any team in Australia.

I find that so laughable.  Sydney base that on a Morgan Gallup poll.  I mean, if random people were phoned and asked "what AFL team do you support?", of course 99% of Sydneysiders are going to say Sydney, same as 99% of Melburnians would say Storm if they were asked about NRL.  Does it mean they actively barrack for them?  Clearly no.  They would only have said that because it was the only AFL team they heard of.

Edited by Katrina Dee Fan


How exactly were these results calculated? I find it crazy that we are above West Coast who I would expect to be in the top 4 at least. Is it just our recent success that has seen us jump so high?

18 hours ago, BDA said:

Dubious methodology. I hate them both but no way we are more valuable than the Eagles or the Hawks.

Ranking surprised me. I would have thought Adelaide is up there and to rank Eagles and Dockers effectively even is amazing. Eagles are a real power brand held back only by onfield performance

 

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • AFLW PREVIEW: Richmond

    Round four kicks off early Saturday afternoon at Casey Fields, as the mighty Narrm host the winless Richmond Tigers in the second week of Indigenous Round celebrations. With ideal footy conditions forecast—20 degrees, overcast skies, and a gentle breeze — expect a fast-paced contest. Narrm enters with momentum and a dangerous forward line, while Richmond is still searching for its first win. With key injuries on both sides and pride on the line, this clash promises plenty.

      • Thanks
      • Like
    • 5 replies
  • AFLW REPORT: Collingwood

    Expectations of a comfortable win for Narrm at Victoria Park quickly evaporated as the match turned into a tense nail-biter. After a confident start by the Demons, the Pies piled on pressure and forced red and blue supporters to hold their collective breath until after the final siren. In a frenetic, physical contest, it was Captain Kate’s clutch last quarter goal and a missed shot from Collingwood’s Grace Campbell after the siren which sealed a thrilling 4-point win. Finally, Narrm supporters could breathe easy.

      • Thanks
      • Like
    • 2 replies
  • CASEY: Williamstown

    The Casey Demons issued a strong statement to the remaining teams in the VFL race with a thumping 76-point victory in their Elimination Final against Williamstown. This was the sixth consecutive win for the Demons, who stormed into the finals from a long way back with scalps including two of the teams still in flag contention. Senior Coach Taylor Whitford would have been delighted with the manner in which his team opened its finals campaign with high impact after securing the lead early in the game when Jai Culley delivered a precise pass to a lead from Noah Yze, who scored his first of seven straight goals for the day. Yze kicked his second on the quarter time siren, by which time the Demons were already in control. The youngster repeated the dose in the second term as the Seagulls were reduced to mere

      • Thanks
    • 0 replies
  • AFLW PREVIEW: Collingwood

    Narrm time isn’t a standard concept—it’s the time within the traditional lands of Narrm, the Woiwurrung name for Melbourne. Indigenous Round runs for rounds 3 and 4 and is a powerful platform to recognise the contributions of Aboriginal and Torres Strait Islander peoples in sport, community, and Australian culture. This week, suburban footy returns to the infamous Victoria Park as the mighty Narrm take on the Collingwood Magpies at 1:05pm Narrm time, Sunday 31 August. Come along if you can.

      • Thumb Down
      • Thanks
      • Like
    • 9 replies
  • AFLW REPORT: St. Kilda

    The Dees demolished the Saints in a comprehensive 74-pointshellacking.  We filled our boots with percentage — now a whopping 520.7% — and sit atop the AFLW ladder. Melbourne’s game plan is on fire, and the competition is officially on notice.

      • Clap
      • Thanks
      • Like
    • 4 replies
  • REPORT: Collingwood

    It was yet another disappointing outcome in a disappointing year, with Melbourne missing the finals for the second consecutive season. Indeed, it wasn’t even close, as the Demons' tally of seven wins was less than half the number required to rank among the top eight teams in the competition. When the dust of the game settled and supporters reflected on Melbourne's  six-point defeat at the hands of close game specialists Collingwood, Max Gawn's words about his team’s unfulfilled potential rang true … well, almost. 

      • Thanks
    • 1 reply

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.