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Flag Designs (Connection to City/Chinese Community)

ctm
ctm
in Melbourne Demons

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Hi Demonlanders, I really love our recent re-branding and marketing strategy. So today I made up some mock flag designs, one to target our connection with the city and another to target the Chinese community who call Melbourne home, would love to see something like this at the G!

This Is Melbourne.jpg

Melbourne (Mandarin).jpg

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    I love the Chinese one. What is the translation? 

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    Good work, mate, but I'm not convinced the first one works as well as it could. The Melbourne skyline is just not iconic enough. I'd actually have the MCG as the backing behind 'THIS IS MELBOURNE'. As for the Chinese one, not totally convinced it's culturally appropriate, but anyway.

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    Look to some of the NBA chinese new year designs for inspiration.
    They have some really well done designs and if we can keep spreading our supporter base to this kind of diversity we may even gain a bigger Chinese following.
    I know if I lived in a foreign nation who didn't speak English as their first language and there was a supporter base who accomodated I would be more inclined to lean towards them.

    Kind of amazing that it hasn't been done in our marketing department in recent years to be honest, I feel like that the Asian community in Melbourne is a massive untapped rescource.

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    1 hour ago, ctm said:

    Melbourne (Mandarin).jpg

     

    1 hour ago, Dee-licious said:

    I love the Chinese one. What is the translation? 

    Chinese saying Hey there to tony rabbot ?

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    1 hour ago, Dee-licious said:

    I love the Chinese one. What is the translation? 

    Thanks mate. It translates to Melbourne.

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    1 hour ago, daisycutter said:

    why the two bunny rabbits on the chinese one?

    It's a peace sign... Noticed the last shot of the 'Logo Launch Behind the Scenes video' which was a little asian girl with a Demons footy in one hand and doing a peace sign with the other. Seems to be a similar gesture to a thumbs up in Chinese Culture.

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    1 hour ago, AdamFarr said:

    Good work, mate, but I'm not convinced the first one works as well as it could. The Melbourne skyline is just not iconic enough. I'd actually have the MCG as the backing behind 'THIS IS MELBOURNE'. As for the Chinese one, not totally convinced it's culturally appropriate, but anyway.

    Thanks mate, good points! I'll see if I can do an MCG one :)

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    a thought

    i don't like the double use of "melbourne" on the first one when there are so few words. it sort of jars

    so maybe change the message text or replace "acorn" logo with just the intertwined mfc letters

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    As the Chinese were not allowed to disembark in Victoria, I would like to see the trail from Robe to Ballarart included if possible. Also could we weave one of those waving gold cats into it  for the kids.

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    1 hour ago, daisycutter said:

    a thought

    i don't like the double use of "melbourne" on the first one when there are so few words. it sort of jars

    so maybe change the message text or replace "acorn" logo with just the intertwined mfc letters

    It was a consideration, but I saw that the club do it before each video so I went with it! Either way it looks cool with the Monogram too.

    This-Is-Melbourne-(Monogram).jpg

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    The pair of fingers being held up is a gesture almost only done during selfies and group photos, and has no particular resonance with any other aspect of East Asian culture. Yeah, broadly it correlates with a thumbs up. But it is also often a very feminine/girly/cute gesture. You know, comes packaged with the cute selfie smile and all that.

     

    Surely if we want to connect with Chinese cultural symbols (and Vietnamese, Korean and Japanese, for that matter) there is one obvious and ideal option.

    Sun WuKong. The Monkey Demon King.

    An all-powerful, nearly god-like being with incredible physical prowess, a tendency to cause trouble and unwavering loyalty, who also is celebrated traditionally on the day after the mid-autumn festival - i.e. mid-late September.

    He is also profoundly loved by kids.

    Y'know, it never occurred to me before that the lunar new year and the mid-autumn festival line up beautifully with the start of the pre-season competition and the peak of finals.

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    I reckon 4 of these would be kinda cool, all saying "Love Melbourne" or something like that in their respective languages of Mandarin, Vietnamise, Japanese and English
    The asian lettering tends to run down, not left to right, make them blue background with red writing. have them fly 2 either side of the goals.
     

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