I agree to a point, social media is a cesspit but it is a reflection of society which isn't any better.
Telling young people not to use it won't work just like previous generations being told they shouldn't play video games, watch TV or listen to rock/rap/metal music. When has telling kids not to do something ever worked?
My kids are primary school and they watch YouTube videos far more than they watch actual TV shows. They know Caden McDonald but would hardly recognise any of the TV footy commentators/journos.
The point remains the club needs to leverage social media or get left behind (again) to their detriment. It cost us when TV was introduced, it cost us in the early days of social media (Facebook/X) and will cost us again if we don't get on board (Insta/TikTok).