When Melbourne starts winning games regulairly Kids will come on board. Gimmicks will only keep kids interested for a certain time. Melbourne have a low child membership because our trophy cupboard is empty. I almost jumpred back in the seventies simply because i got tired of being stirred up & ridiculled, it was tough, and yhat was almost 30 years ago-and still we are winless. If jim and the board can sort things out i am confident that kids will return.