Winning culture:
A team/club that always expects to win, does win, and accepts no excuses for not winning. Respect and accountability start and finish IN the club.
Goes for players, officials, staff, members, sponsors & supporters.
Look over the past 10 years. Even when 'going well', there's always been that 'wonder if we'll win this week'. No certainty, no expectation. Bit of a hope and pray really.
And plenty of excuses when we lose. And the inevitable words about 'getting respect back'.
Now we can add 'just wait til we get a draft pick or 2'. [censored]. Cargo cult stuff.