Financial Review: Melbourne Demons the 6th most valuable brand in the AFL

[layzie 33,791]

Well la di da Mr Fin Review subscriber!

[Garbo 1,534]

There methodology seems a bit sus with you have west coast ranked below us a team that sells out every game even when winning the wooden spoon, makes more money than god and have a wait list on memberships, and probably makes multiples on sponsorships than we do

[No. 31 1,228]

I have no knowledge of brand valuations and their methodology but here is a link if anyone is interested:

https://brandirectory.com/methodology

I would say that MFC does certainly have some additional value as a brand as it has the name 'Melbourne' and also has the history of being the original foundation football club for the code itself. 

[Katrina Dee Fan 3,490]

17 hours ago, Whispering_Jack said:

Who takes responsibility for this?

Gee, it wouldn't be the president that was turfed out or the CEO that everyone's beying for the blood of, would it?

[Katrina Dee Fan 3,490]

17 hours ago, Supermercado said:

And after ranking 10/18, the next story will be that old chestnut about how Sydney has the most fans of any team in Australia.

I find that so laughable.  Sydney base that on a Morgan Gallup poll.  I mean, if random people were phoned and asked "what AFL team do you support?", of course 99% of Sydneysiders are going to say Sydney, same as 99% of Melburnians would say Storm if they were asked about NRL.  Does it mean they actively barrack for them?  Clearly no.  They would only have said that because it was the only AFL team they heard of.

Edited October 9 by Katrina Dee Fan

[Fuchsias Forever 52]

Brand might have value but we don't even own an office or have a homebase.

[KozzyCan 764]

How exactly were these results calculated? I find it crazy that we are above West Coast who I would expect to be in the top 4 at least. Is it just our recent success that has seen us jump so high?

[Diamond_Jim 12,566]

18 hours ago, BDA said:

Dubious methodology. I hate them both but no way we are more valuable than the Eagles or the Hawks.

Ranking surprised me. I would have thought Adelaide is up there and to rank Eagles and Dockers effectively even is amazing. Eagles are a real power brand held back only by onfield performance