2 hours ago, Lord Nev said:

Sorry mate, can't agree with this at all and I think you're forgetting a big percentage of staff have been stood down so the media department is currently running on fumes.

Go back and watch To Hell & Back and see what you think of our media department and 'video department'. The production, footage, direction and quality of content was top notch. The media department has been absolutely nailing it this year.

And no offence, but I don't think you understand the difference between a YouTuber and a media production department. They're not similar things. On top of that, thinking we'll outsource something as important as marketing and content production to some volunteers is pretty out of touch.

You may be living in the past mate.

Youtube leaves FTA for dead in many areas.

Anyway each to their own

BTW... how will they pay for it with a 50% drop in revenue

Not as out of touch as it sounds. I agree that the Dee's media dept is producing some outstanding work but outsourcing under the reduced soft cap is something that will only grow. Richmond have even previously used graduate students in the fitness dept as a means of outsourcing some of the data collection grunt work (although that was a few years ago the person I spoke to was involved, may not still be the case) I would hazard a guess that any university alignments will only be increased by the covid related constraints to be placed in the future. 

https://www.swinburne.edu.au/news/2019/09/swinburne-extends-partnership-with-richmond-and-backs-tigers-aflw-team/

We've previously been linked with Monash University in our "Read like a Demon" program, its something that I think would be really interesting to explore further. 

https://www.monash.edu/news/articles/role-model-status-of-afl-players-drives-monash-university-and-melbourne-football-club-partnership

12 minutes ago, Diamond_Jim said:

You may be living in the past mate.

Youtube leaves FTA for dead in many areas.

Anyway each to their own

BTW... how will they pay for it with a 50% drop in revenue

FTA? Huh? To Hell & Back was hosted and posted on YouTube mate.

There will be cuts and restructuring, as there will be everywhere.

Don't really understand why you think people would volunteer to do this and why a business so dependent on marketing would outsource a key part of it to unpaid amateurs.

Edited August 31, 20205 yr by Lord Nev

3 minutes ago, Canary M Burns said:

Not as out of touch as it sounds. I agree that the Dee's media dept is producing some outstanding work but outsourcing under the reduced soft cap is something that will only grow. Richmond have even previously used graduate students in the fitness dept as a means of outsourcing some of the data collection grunt work (although that was a few years ago the person I spoke to was involved, may not still be the case) I would hazard a guess that any university alignments will only be increased by the covid related constraints to be placed in the future. 

https://www.swinburne.edu.au/news/2019/09/swinburne-extends-partnership-with-richmond-and-backs-tigers-aflw-team/

We've previously been linked with Monash University in our "Read like a Demon" program, its something that I think would be really interesting to explore further. 

https://www.monash.edu/news/articles/role-model-status-of-afl-players-drives-monash-university-and-melbourne-football-club-partnership

That's internships, most AFL (or AFLW in this case you've posted) clubs have done that for years.

Internships are a different concept to outsourcing.

7 minutes ago, Lord Nev said:

Don't really understand why you think people would volunteer to do this and why a business so dependent on marketing would outsource a key part of it to unpaid amateurs.

I'll finish it here but if you understand the youtube algorithm you might not be so quick to judge.

 

 

8 minutes ago, Diamond_Jim said:

I'll finish it here but if you understand the youtube algorithm you might not be so quick to judge.

Mate, I'm a senior member of a marketing department that has a massive digital presence.

The "YouTube algorithm" has nothing to do with what you're talking about with getting 'YouTubers' to create our content.

You're right about the words I've used, definitions of outsourcing often but not always imply payment and doesn't quite fit the above examples. I've brought it up as I think they fit the topic of conversation in terms of utilising unpaid labour (and I'm not suggesting it will come in the form of youtubers or well meaning forum members) 

On outsourcing I'd say that there are certain functions that will be more cost effectively undertaken externally rather than in house. In other areas there is talk of some administrative functions currently undertaken on a club by club basis being brought back under an AFL umbrella. There is a drive to do more with less and it will be interesting to see how that happens.

2 minutes ago, Canary M Burns said:

You're right about the words I've used, definitions of outsourcing often but not always imply payment and doesn't quite fit the above examples. I've brought it up as I think they fit the topic of conversation in terms of utilising unpaid labour (and I'm not suggesting it will come in the form of youtubers or well meaning forum members) 

On outsourcing I'd say that there are certain functions that will be more cost effectively undertaken externally rather than in house. In other areas there is talk of some administrative functions currently undertaken on a club by club basis being brought back under an AFL umbrella. There is a drive to do more with less and it will be interesting to see how that happens.

certainly more per person with less overall people, but not more in total . reduced heads will still mean an overall reduction of function from 2019 levels.

12 hours ago, Lord Nev said:

Sorry mate, can't agree with this at all and I think you're forgetting a big percentage of staff have been stood down so the media department is currently running on fumes.

Go back and watch To Hell & Back and see what you think of our media department and 'video department'. The production, footage, direction and quality of content was top notch. The media department has been absolutely nailing it this year.

And no offence, but I don't think you understand the difference between a YouTuber and a media production department. They're not similar things. On top of that, thinking we'll outsource something as important as marketing and content production to some volunteers is pretty out of touch.

I agree that our media department have and can do a pretty good job on the behind the scenes stuff and the associated production to cut it all together in a really professional manner.  Furthermore the behind the scenes stuff certainly isn't something you would want to farm out to well meaning amatures.

But the video footage of our Casey games and practice matches usually leaves allot to be desired.  Low zoom levels, make it almost impossible to work out who most players are etc.  I'm not sure if this is intentional or not.  I do feel the coverage of the seconds games could be greatly improved by having both a few more cameras at the ground and closing in on the shot a bit more a lot of the time.  If there were as a team of volunteers who were willing to shoot and edit up some better vision of these games, that would be great.

Something I've been wondering about this scratch match is were the potential inclusions for the Swans game managed to play lower minutes to keep them fresher for a potential call up?

They would have had an extra days break on the AFL guys, but that's still not a huge break given we also need to backup against Freo and GWS in quick succession.  Obviously guys like Harmes and Pruess didn't play at all, so it should put them in a really good position to come into the side fresh if required.

So many different elements go into the media product as a whole so I'm not going to give a blanket statement and say it's poor or it's brilliant. I think for the most part from what I've seen video content has been pretty good but with really only a basic knowledge of this area I can't really comment too much. 

I think it's important to keep producing this content internally but I won't slam the idea of outsourcing if there's a possibility it can produce results. Keen to hear more from people like Lord Nev who are in the know