1 minute ago, Skuit said:

I'm new to Australia. What happened to VB? 

It was the biggest single selling brand in Australia in Vic Nsw and Qld and SA

Some brightspark in the marketing department on $500000 per year decided to change the formula

The result tasted like dogs [censored]

It was all down hill from there its anothing  label now.

9 minutes ago, Kent said:

It was the biggest single selling brand in Australia in Vic Nsw and Qld and SA

Some brightspark in the marketing department on $500000 per year decided to change the formula

The result tasted like dogs [censored]

It was all down hill from there its anothing  label now.

Sounds like a [censored]-up of New Coke proportions. 

I'm probably more toward the hipster end of the bogan-craft beer scale, but the one thing I always miss when overseas is a VB or Carlton Draught from the tap. 

I arrived back in Oz on the day of the lock-down, so no go. But I did notice the diminished status of both beers at the bottle shop and had wondered what happened. 

This somewhat explains it I guess. 

VB always tasted poor, the change just made it a different poor.

42 minutes ago, Gorgoroth said:

VB always tasted poor, the change just made it a different poor.

Cannot agree, used to be the best of the tap beers. Selling CUB was the sin! Is 46deg here in Djibouti a.t.m. what I wouldn't give for a Coopers red label right now though. Is Furphy made by the same mob that put out that horrible Geelong bitter?

11 hours ago, DaisyDeeciple said:

Cannot agree, used to be the best of the tap beers. Selling CUB was the sin! Is 46deg here in Djibouti a.t.m. what I wouldn't give for a Coopers red label right now though. Is Furphy made by the same mob that put out that horrible Geelong bitter?

ILion nathan who is owned by Kirin Beers Of Japan

With CUB taken over by Assahi then a fair proportion i 90 % of Aussie beer production is owned by The [censored]

I'm surprised that VB outsold XXXX in Queensland.