Look, for a marketing guy, I'm a good lawyer!! I have no idea about marketing, but I just don't get that a logo is likely to make one iota of difference to our brand. I would have thought marketable players, winning, presence in growth corridors and at schools and incentivising new members is the main game, not having an emblem and a logo.

If it actually would help attract more members if we had a simple demon logo or whatever, then I say go for it!

Of course those things are key (I should add I'm no marketing/PR guy usually that stuff makes me sick but in this situtation I'll make an exception) but I would've thought when looking to expand our supporter base a logo/emblem is the thing that catches the eye/attention and gets people looking at your "product" a bit more closely. What they see after that will determine if they become a supporter/customer or not.

Come on guys, we all know there's only one worthy alternative logo....

like the demon, but why is it in essendon colours rusty?

Well it does have a Trident in the Image.

A devil's pitchfork is called a trident, blivet, widget as well as a poiuyt.

How many Knew that ?

It is an undecipherable figure, an optical illusion and an impossible object.

Pretty much sums up the Dees .

What id really like to see though is the Dees sticking that trident to the Opposition, where they really deserve it . Obviously where the sun don't shine .

A Dee with a Poiuyt , now Id like to see that

Seriously Im not making this stuff up

What id really like to see though is the Dees sticking that trident to the Opposition, where they really deserve it . Obviously where the sun don't shine .

Like this?

Edited March 22, 201411 yr by Dr. Gonzo

To be honest I don't see much wrong with these guys, look pretty good if you can incorporate them into a logo though could maybe look a little fiercer (the biggest one does look pretty evil though haha)

The club actually spoke to me about it but the problem was, even though the rest was my work, we couldn't find who owned the copyright for that demon head so it's stuck in limbo a bit...

Stuie there are ways around the copyright issue. If serious the club could employ the services of a patent/copyright firm who would solve that one way or the other i believe.

Shouldn't be a stumbling block. Where there's a will and a good law firm's hefty fee lurking, there's usually a way

Edited March 28, 201411 yr by Rusty Nails

like the demon, but why is it in essendon colours rusty?

Yeh i know mate.... it's a very dark navy blue i think. That's another reason i prefer stuie's version. The White banner also stands out against the darker background, clearly embolding the nick name... Demons.

I'm not crazy about the font Stu but that demon head is a ripper. Menacing enough without looking, well, satanic.

Am I the only one who likes our current one, but i'm not gonna lie my profile picture would be a sweet logo

Stuie the only problem with the logo you have submitted is that you have stolen that Demon head from another sporting club. Copyright will prevent us from using it. Why not try to do something with a demon head like the one we used in the early eighties

Stuie the only problem with the logo you have submitted is that you have stolen that Demon head from another sporting club. Copyright will prevent us from using it. Why not try to do something with a demon head like the one we used in the early eighties

Which sporting club Leon?

Stuie the only problem with the logo you have submitted is that you have stolen that Demon head from another sporting club. Copyright will prevent us from using it. Why not try to do something with a demon head like the one we used in the early eighties

As I said in the post in the branding thread the demon head was from a Melbourne Demons logo I found and neither myself or MFC have been able to find the creator to find out about copyright so it can be used, which is why it's in limbo.

Also, the logo was never "submitted" as it was something I made just for the sake of it and never intended to use it for anything or "submit" it to the club. They contacted me.

Oh sorry Stuie..I misinterpreted you..I will see on other thing on that particular head though, it is rather aggressive and demonic...i don't know that it is exactly kid friendly..overall i like the layout though