the "game" and the "product" are totally different things
you don't fiddle the game to fix the product, nor vice-versa
the product is things like seating, facilities, catering, media deals etc and these need constant improvement/innovation
the game is ......obvious ..... and only needs change when players and coaches start to exploit the rules to the detriment of the game overall. change should be minimal and within the spirit of the game not the profit of the media barons nor the bonus incentives of afl execs