It comes down to a clear branding strategy by the club. The club has the persona of Range Rover driving, tweed jacket wearing, skiing holidays, etc and while it may only apply to a small majority, if you ask opposition supporters, that’s what they reference. Although people could see this as a negative, it can be used as a positive by having some fun with it through on our social media channels.
I think the club is too safe with its communication and needs to make some ripples by dancing on the edge of tongue-in-cheek messaging and not shying away from the way we’re perceived. They need to become edgy.