Jump to content

AFL Memberships

xarronn
in Melbourne Demons

Featured Replies

Posted

Not sure if this has appeared on Demonland, but this is a very interesting survey regarding AFL club support and memberships.

https://www.roymorgan.com/findings/8799-afl-supporter-ladder-june-2021-202109210357

 

We all would be hoping for increased memberships as a result of success and hopefully future achievements. However based on our supporter base and current membership conversion which is already at a very high level, getting over 65,000 members might be difficult.

 

 

 

 

  • Quote
    •  
    6 minutes ago, xarronn said:

    Not sure if this has appeared on Demonland, but this is a very interesting survey regarding AFL club support and memberships.

    https://www.roymorgan.com/findings/8799-afl-supporter-ladder-june-2021-202109210357

     

    We all would be hoping for increased memberships as a result of success and hopefully future achievements. However based on our supporter base and current membership conversion which is already at a very high level, getting over 65,000 members might be difficult.

     

    note that the survey was for 14+ tears old

    to increase our members into the future years we need to capture the young kids in primary school

  • Quote

    Some of those figures look peculiar to say the least, I find it hard the fathom the Crows having 400,000 more fans than Port Adelaide.

    And I would be surprised if there are that many more St Kilda supporters than Dees fans based on these results.

     

  • Quote
    •  

    Every year they come out with the same statistics which have a very fundamental flaw. 

    Ask anyone in NSW which AFL side they follow, and they say Sydney, not because they do, but it is the only one reported on in that state.  It would be the same as asking people in Melbourne which NRL club they support. 

    You can see the same problem in SA.  Does anyone seriously think they have that much support nationwide?  There are only 2 clubs in the state, and you either support Port or you hate them.

    Morgans then translate those state based survey result into nationwide support. 

    Trouble is 4 of the top 5 sides identified in the survey come from the 2 team based States, all outside Victoria. 

    Surely that should ring a bell?

     

  • Quote

    1 minute ago, Fanatique Demon said:

    Expected better from Roy Morgan.

    why?  has always been a grifter

  • Quote
    2 minutes ago, daisycutter said:

    why?  has always been a grifter

    I just thought a professional market research firm could see the flawed methodology. Maybe I went wrong when I thought “professional”. 😀

  • Quote
    3 minutes ago, Fanatique Demon said:

    I just thought a professional market research firm could see the flawed methodology. Maybe I went wrong when I thought “professional”. 😀

    had a lot to do with them in the '70s. very difficult and tricky

  • Quote
    • Like 1
     

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.

    Guest
    Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
    Reply to this topic...
    Go to topic listing

    Featured Content

    • REPORT: Adelaide

      The atmosphere at the Melbourne Football Club at the beginning of the season was aspirational following an injury-plagued year in 2024. Coach Simon Goodwin had lofty expectations with the return of key players, the anticipated improvement from a maturing group with a few years of experience under their belts, and some exceptional young talent also joining the ranks. All of that went by the wayside as the team failed to click into action early on. It rallied briefly with a new strategy but has fallen again with five more  consecutive defeats. 

        • Clap
        • Thanks
        • Like
      • 0 replies
      Demonland

    • CASEY: Coburg

      The Casey Demons returned to their home ground which was once a graveyard for opposing teams but they managed to gift the four points on offer to Coburg with yet another of their trademark displays of inaccuracy in front of goals and some undisciplined football that earned the displeasure of the umpires late in the game. The home team was welcomed by a small crowd at Casey Fields and looked right at home as it dominated the first three quarters and led for all bar the last five minutes of the game. In the end, they came away with nothing, despite winning everywhere but on the scoreboard and the free kick count.

        • Thanks
      • 0 replies
      Demonland

    • PREGAME: Rd 18 vs North Melbourne

      After four weeks on the road the Demons make their long awaited return to the MCG next Sunday to play in a classic late season dead rubber against the North Melbourne Kangaroos. Who comes in and who comes out?

        • Thanks
      • 113 replies
      Demonland

    • POSTGAME: Rd 17 vs Adelaide

      The Demons were wasteful early before putting the foot down early in the 2nd quarter but they chased tail for the remainder of the match. They could not get their first use of the footy after half time and when they did poor skills, execution and decision making let them down.

        • Thanks
        • Like
      • 243 replies
      Demonland

    • PODCAST: Rd 17 vs Adelaide

      The Demonland Podcast will air LIVE on Monday, 7th July @ 8:00pm. Join Binman & I as we dissect the Dees disappointing loss to the Crows.
      Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
      Listen LIVE: https://demonland.com/

        • Thanks
        • Like
      • 24 replies
      Demonland

    • VOTES: Rd 17 vs Adelaide

      Max Gawn has a massive lead in the Demonland Player of the Year award ahead of Jake Bowey, Christian Petracca, Kysaiah Pickett and Clayton Oliver. Your votes please. 6, 5, 4, 3, 2 & 1.

        • Thanks
      • 27 replies
      Demonland
    View All