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AFL Memberships

xarronn
in Melbourne Demons

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Not sure if this has appeared on Demonland, but this is a very interesting survey regarding AFL club support and memberships.

https://www.roymorgan.com/findings/8799-afl-supporter-ladder-june-2021-202109210357

 

We all would be hoping for increased memberships as a result of success and hopefully future achievements. However based on our supporter base and current membership conversion which is already at a very high level, getting over 65,000 members might be difficult.

 

 

 

 

  • Quote
    •  
    6 minutes ago, xarronn said:

    Not sure if this has appeared on Demonland, but this is a very interesting survey regarding AFL club support and memberships.

    https://www.roymorgan.com/findings/8799-afl-supporter-ladder-june-2021-202109210357

     

    We all would be hoping for increased memberships as a result of success and hopefully future achievements. However based on our supporter base and current membership conversion which is already at a very high level, getting over 65,000 members might be difficult.

     

    note that the survey was for 14+ tears old

    to increase our members into the future years we need to capture the young kids in primary school

  • Quote

    Some of those figures look peculiar to say the least, I find it hard the fathom the Crows having 400,000 more fans than Port Adelaide.

    And I would be surprised if there are that many more St Kilda supporters than Dees fans based on these results.

     

  • Quote
    •  

    Every year they come out with the same statistics which have a very fundamental flaw. 

    Ask anyone in NSW which AFL side they follow, and they say Sydney, not because they do, but it is the only one reported on in that state.  It would be the same as asking people in Melbourne which NRL club they support. 

    You can see the same problem in SA.  Does anyone seriously think they have that much support nationwide?  There are only 2 clubs in the state, and you either support Port or you hate them.

    Morgans then translate those state based survey result into nationwide support. 

    Trouble is 4 of the top 5 sides identified in the survey come from the 2 team based States, all outside Victoria. 

    Surely that should ring a bell?

     

  • Quote

    1 minute ago, Fanatique Demon said:

    Expected better from Roy Morgan.

    why?  has always been a grifter

  • Quote
    2 minutes ago, daisycutter said:

    why?  has always been a grifter

    I just thought a professional market research firm could see the flawed methodology. Maybe I went wrong when I thought “professional”. 😀

  • Quote
    3 minutes ago, Fanatique Demon said:

    I just thought a professional market research firm could see the flawed methodology. Maybe I went wrong when I thought “professional”. 😀

    had a lot to do with them in the '70s. very difficult and tricky

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