Ryan Larkin departs Melbourne.

[daisycutter 30,021]

good luck, ryan.....but wtf the bummers.....death wish?

[layzie 34,528]

All the best to Ryan. 16 years is a fair time and he would have overseen plenty of strategic shifts within our marketing plan so pinning one or two negative things to him probably doesn't paint the whole picture. Good get for the Dons.

[Lampers 563]

Mahoney gone. Larkin gone.

I think that’s the last of PJ’s mates clique gone.

[Mach5 4,768]

Nice bloke, needs the money, we need the change.

Win-win.

And Essendon lose.

[buck_nekkid 6,101]

I honestly can’t say that as a rusted on member my life has been enhanced by MFC’s digital presence.  If I look at numbers of new members, it is not a positive metric either.  I would hope a shift in personnel offers opportunities to really take this from ‘digital y2k’ to modern omni channel marketing and communication.