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The New Melbourne Brand and Public Recognition

Redjacket
in Melbourne Demons

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Posted

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I got a post on my Facebook timeline from the Melbourne Football club urging fans to add the Melbourne "frame" to their profile pictures to "show your support" to the club. Now I don't have a problem with this but I really don't think anyone will see that "frame" on my profile picture and associate it with the Melbourne Football Club. Note that if you do this to your profile it will take your current profile pic and just add the MELBOURNE banner to the bottom. Jonesy won't be in your profile pic.

I realise that it is going to take time for a rebranding to take hold and for the public to recognise that it is associated with the footy club but I think they should keep the Demons apart of it or even include the current logo. I also think we need some sustained success and get our players mugs and their club branded polo shirts and footy jumpers in the paper and on TV. Also we need to ditch that horrible white away guernsey.

There's only five days to go until the start of the season!Show your support now by adding our Melbourne frame to your profile picture!

Posted by

Melbourne Football Club

on 

Sunday, 20 March 2016
  • Quote
    •  
    3 minutes ago, Mr. White said:

    988761_10154054931122317_280213888923589

    I got a post on my Facebook timeline from the Melbourne Football club urging fans to add the Melbourne "frame" to their profile pictures to "show your support" to the club. Now I don't have a problem with this but I really don't think anyone will see that "frame" on my profile picture and associate it with the Melbourne Football Club. Note that if you do this to your profile it will take your current profile pic and just add the MELBOURNE banner to the bottom. Jonesy won't be in your profile pic.

    I realise that it is going to take time for a rebranding to take hold and for the public to recognise that it is associated with the footy club but I think they should keep the Demons apart of it or even include the current logo. I also think we need some sustained success and get our players mugs and their club branded polo shirts and footy jumpers in the paper and on TV. Also we need to ditch that horrible white away guernsey.

     

     

    There's only five days to go until the start of the season!Show your support now by adding our Melbourne frame to your profile picture!

    Posted by

    Melbourne Football Club

    on 

    Sunday, 20 March 2016

    Sorry chap agree with the rest but I am afraid the white outsells all other guernseys, got that from a guy who works in the shop

  • Quote

    This is an initiative (the frame) that most clubs have rolled out so probably more an idea by the AFL then by the individual clubs

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    •  
    57 minutes ago, Ethan Tremblay said:

    What's a frame? 

    Think rainbows, French flag, Straight Outta Compton...

  • Quote

    2 hours ago, Ethan Tremblay said:

    What's a frame? 

    It's a popular thing to do on Facebook usually for a cause like super imposing a semi transparent French flag over your profile picture after the Paris terror attacks in solidarity with the French people or doing the same thing with the rainbow flag in support of gay marriage. Sports teams are getting in on the action now. 

  • Quote

    I want to know how if at all this frame will help Ugandan children and if putting this frame around my profile picture will raise awareness about the Paris attacks kthxbai  

    8389876eef8985c6ab635892b595aaa0.jpg

    Edited by praha

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