Are you serious mate? Yes I uunderstand where you're coming from but geez the club can't win with some of you blokes. The club needs to roll the dice and back themselves to get some success and hope that leads to generating greater income. It's on the supporters as well to buy memberships, turn up to home games, back the club and get others along to games or convince lapsed members to sign up again. Pay extra for a reserved seat membership, by some merchandise from the Demon Shop, whatever but you can't expect to compete with Collingwood, Geelong, Hawthorn, West Coast, Adelaide, Carlton & Essendon if the club and supporters aren't willing to do their part as well.