One other important point which I’m not sure has been mentioned previously
We live in the social media age. The kids live online. And consume sports online. The variety and options are unlimited. NBA, EPL, Indian PL cricket. You name it. It’s all there at the touch of a button. The brightest minds in Silicon Valley are focused on drawing our attention to this online world and keeping us there. It’s where the dollars are for advertisers. Sports are just a commodity to be monetised and marketed. That’s the world the AFL operates in and is competing in.