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Welcome to Demonland: MA Services Group

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17 minutes ago, Jack Vineys Anger Manager said:

Our crowds were pretty good in 2025 considering our ladder position. 449k in total attendance at home (afl 9th) average home attendance of 37.5k (Afl 8th) in all matches 840k attendance (afl 9th)

Our reputation of not turning up is a myth. In 2025 anyway.

remove the alice game and it's stronger again

our membership base is always going to be low as our supporter base is small, but our conversion of supporters: members used to be, and presumably still is, one of the best in the competition

ultimately, we're a minnow club

Demonland Podcast LIVE @ 9:00PM
 
3 minutes ago, whatwhat say what said:

remove the alice game and it's stronger again

our membership base is always going to be low as our supporter base is small, but our conversion of supporters: members used to be, and presumably still is, one of the best in the competition

ultimately, we're a minnow club

I’d love to know how many MCC members are also MFC members and vice versa. I also think we have a huge opportunity to build our fan base through are affiliation with Casey and that growing area, but I’m not sure we are utilising it well enough. I’d love to see us offering cheaper member options for people living in that area to build the member base, even if financially it doesn’t make anything in the short term it could be a more long term plan.

7 minutes ago, DistrACTION Jackson said:

I’d love to know how many MCC members are also MFC members and vice versa. I also think we have a huge opportunity to build our fan base through are affiliation with Casey and that growing area, but I’m not sure we are utilising it well enough. I’d love to see us offering cheaper member options for people living in that area to build the member base, even if financially it doesn’t make anything in the short term it could be a more long term plan.

aints' membership base is artificially boosted - or at least it used to be - by giving away memberships to children competing in the smjfl league, and parents often got memberships thrown in for free too

ultimately i suppose it's not # of members that counts but $ driven from them

 
9 minutes ago, whatwhat say what said:

aints' membership base is artificially boosted - or at least it used to be - by giving away memberships to children competing in the smjfl league, and parents often got memberships thrown in for free too

ultimately i suppose it's not # of members that counts but $ driven from them

Yeah I wouldn’t do it for ever, but if over the next 10 years we can add 10k-20k members using that strategy long term we may get some rusted on members out of it

1 hour ago, DistrACTION Jackson said:

I also think we have a huge opportunity to build our fan base through are affiliation with Casey and that growing area, but I’m not sure we are utilising it well enough. I’

We've been at Casey now for 17 years and it's not really demonstrated that it adds to the supporter base.

The VFL and AFLW attendances are rarely over 2k.

Could/Should we do better. Perhaps but financially we're stretched.

Bulldogs haven't shown any signs of capturing the massive growth in the Western suburbs so perhaps we're not alone


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Featured Content

  • PREGAME: Sydney

    The Demons are back on the road again for the third time this season when they take on the red hot ladder leaders the Sydney Swans at the SCG. Can the Demons take another big scalp? Who comes in and who goes out? 

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  • CASEY: Richmond

    The winds finally returned to Casey Fields for the Demons’ third home game of the VFL season, and its impact was immediate. After two opening rounds played in uncharacteristically fine conditions, the Anzac Day clash brought back the familiar gusty conditions that have been a feature of the region at this time of the year.
    Forced to kick into the breeze first, the slow-starting Demons faced a tricky opening against an enthusiastic young Tigers outfit. Casey responded by turning the contest into a scramble, pressuring Richmond into errors and missed targets. The tactic proved crucial, keeping the game tight for three and a half quarters before the Demons pulled away with the autumn wind at their backs.

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  • REPORT: Richmond

    It seemed as if the whole purpose of the Anzac Eve clash at the MCG between the Demons and the Tigers was building toward that single, unforgettable moment when Kozzie Pickett soared above Campbell Gray and all but fittingly etched his name onto the face of the 2026 Frank ‘Checker’ Hughes Medal. 

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    The Dees have gone 5-0 on their fortress at the MCG brushing aside Richmond by 54 points in a commanding performance on ANZAC Eve.

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  • PODCAST: Richmond

    Andy is back and the Demonland Podcast will air LIVE on Monday night at 8pm. Get your questions and comments in for the boys as they dissect a win on the big ANZAC Eve Stage over the Tigers at our Fortress at the G.

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