I just got a fantastic email in my inbox which was personalised, encouraging me to buy my membership (I'm getting one for xmas which is why I haven't got it yet).

The email read along the lines of we just recruited the number one draft pick Jack Watts the next recruit we need is 'Earles' (my last name). I thought this was great marketing and something I haven't seen from the club before, anyone else get this?

I'm really impressed with where the club is heading and the improved focus on marketing the club at every opportunity. This email has come on the back of an exciting weekend where we drafted some really promising kids and the personalised touch will grab alot of people and up memberships. Great work MFC.

A couple of months ago, I received my membership renewal package.

The front of the brochure had a mock game day banner at the 'G. Across the banner was "Congratulations, (my full name) on 39 years of membership."

I was very impressed and renewed immediately.

I too am very impressed with the direction the club seems to be taking, both on and off the field. Hopefully, a potential major sponsor will recognise this and jump on board.

Cheers

Yes I got the same thing, I think it is a good idea from the club. I also received a text message along the same lines Saturday morning while watching the draft that if I replied to with "join" the club would call me on Monday.

It's good to see the club being active like they are.

^ Yeah, I thought the SMS was a good idea.

I thought this was great marketing and something I haven't seen from the club before

I'm pretty sure they've done something similar with a mail-out in the past (having a message personalised by adding in your name).

I signed up more than a month ago and haven't received anything in the mail yet. Where's my calendar!?

I to got a text message before the draft, two minutes before it started to be exact saying Melbourne had just picked Watts as # 1. Which was kinda odd.

Yes I got the same thing, I think it is a good idea from the club. I also received a text message along the same lines Saturday morning while watching the draft that if I replied to with "join" the club would call me on Monday.

It's good to see the club being active like they are.

^ Yeah, I thought the SMS was a good idea.

I'm pretty sure they've done something similar with a mail-out in the past (having a message personalised by adding in your name).

I to got a text message before the draft, two minutes before it started to be exact saying Melbourne had just picked Watts as # 1. Which was kinda odd.

Yes I got the SMS just 'after' we had picked Watts. Thats good communication from the club. The club seems to be right on their toes, showing great initiative in informing their members. Which was also a topic or two of conversation at the SUMMIT from a number of groups.

The magazine recently mailed out at an opportune time for Xmas gifts for Mfc merchandise, was great timing.

The mailout a few weeks ago highlighting me and my family members individual names on the banners courtesy of some nifty graphics on the brochures was professionally done too.

The email received earlier today including information on Watts and including the link to membership renewal was a good follow up. I wouldn't be surprised at all if the club stitched up hundreds and hundreds of membership renewals today along with merchandise sales.

Well done Mfc.

No SMS for me but I'm very happy the club is on the ball with this.

Dad has gloated about his Hawks SMS' for years, including after a win over the Dees

I got the SMS at the end of the first round, I was watching the draft on my phone at work and it cut the video, after much cursing got it back on just in time to hear Sammy Bleases name called, phew. I still don't get emails even though I've given the club my email address several times. They did emeil my debt demolition luncheon invite to me but seem to have lost it again.

The other thing that's struck me lately is that we have finally embraced our impressive history. The new admin seems to push it at every opportunity, such as #4 for Jack and the link to Norm Smith, then Barass, who recruited Jimma, who is pres when we get Jack. Maybe I should thank Vlad for the "stand for nothing" Firecracker he gave the last admin, Jimma seems to have taken it on board. A few non dee mates have said Jack has big boots to fill with that number. Holland, Ellis, Grigic, not exactly stars. But now the #4 means something, because we've reembraced our history, love it Jim, keep up the great work.