Word is from an insider at Mission Foods – MFC had the sponsorship deal over the line and in fact had a heads of agreement with all key details agreed on ($, terms etc).
The MFC corporate department had worked very hard and had built up an excellent rapport with the company. Schwab decided that the deal could be better and tried to re-negotiate the details of the Heads of Agreement into the final agreement. Mission said – “hang on – this is a deal we have already agreed to”. Not surprisingly they developed significant reservations and subsequently looked to see what alternatives there might be. The Bulldogs swooped and the rest is history…