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Jaguar Re-Signs for 2021

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in Melbourne Demons

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28 minutes ago, daisycutter said:

i wonder if sponsorship deals have bonus incentives?

such as $x for winning > n games, making finals, winning the flag etc

They do.  In one of the DL podcasts a few years ago, I recall PJ talking about sponsor bonuses for finals games.  iirc correctly it was in the context of the real cost of playing Home games in NT - losses there or the week after could cost us making the finals and the subsequent sponsor bonuses.  

Next year we will have a lot more FTA prime time games so it makes sense for Jaguar to get back on board.  But as @Darkhorsesaid our asking price (and maybe the length of the contract) could be sticking points. 

Pert would have a good idea of the asking price and terms from his Collingwood days.  The price/terms could be a lot higher than with the last contract.

Edited by Lucifers Hero

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    4 minutes ago, Lucifers Hero said:

    They do.  In one of the DL podcasts a few years ago, I recall PJ talking about sponsor bonuses for finals games.  iirc correctly it was in the context of the real cost of playing Home games in NT - losses there or the week after could cost us making the finals and the subsequent sponsor bonuses.  

    Next year we will have a lot more FTA prime time games so it makes sense for Jaguar to get back on board.  But as @Darkhorsesaid our asking price (and maybe the length of the contract) could be sticking points. 

    Pert would have a good idea of the asking price and terms from his Collingwood days.  The price/terms could be a lot higher than with the last contract.

    Perhaps Jeep want to get on board after being given the cold shoulder  by the tigers. Colours might be a bit of a problem. To be honest I think we need a higher volume car company, you would think they have a bigger promotional budget than Jag. 

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    A new deal would need to strike a balance between rewarding their loyalty (particularly during covid) and respecting the new value of being associating with the mfc brand. Knowing we will have record membership, record crowds, fans, merchandise, and FTA broadcasts

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    Ideally they should change the sponsorship from the Jaguar brand to the broader JLR company to align with the lucrative Range Rover clientele. Have also seen a lot of new-gen Defenders milling about in Brighton recently, seems like it would be a good fit, especially with new RR launching next year!

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