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LG Sponsorship

drdrake
in Melbourne Demons

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Posted

Interesting article in the Herald sun today about the Dockers.

As a MFC supporter the thing that stood out to me was the statement that LG Sponsorship of Fremantle is the most valuable football sponsorship in Australia, across all codes.

How valuable was assesed would be interesting to know. I wonder where our deal with Primus ranks.

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    Interesting article in the Herald sun today about the Dockers.

    As a MFC supporter the thing that stood out to me was the statement that LG Sponsorship of Fremantle is the most valuable football sponsorship in Australia, across all codes.

    How valuable was assesed would be interesting to know. I wonder where our deal with Primus ranks.

    Our deal with Primus would be more than our previous deal with LG but less than Freo's deal with LG.

    IIRC, our LG deal also had a large contra element, something that didn't help pay our ATO debts.

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    Out of interest, what is IIRC? and because i don't really know much about this, do we have large tax debts? and why? and why didnt the lg deal help pay this? sorry but i am interested and would be appreciative if u could elaborate for me. cheers

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    Out of interest, what is IIRC? and because i don't really know much about this, do we have large tax debts? and why? and why didnt the lg deal help pay this? sorry but i am interested and would be appreciative if u could elaborate for me. cheers

    I don't know if this is true but its the Internet so who cares.

    The story I heard is that the players PAYG tax was not paid for a considerable amount of time(30% of a $1million cap + interest is a fair whack even for 1 season). The tax bill was discovered while cleaning out the desk of a departed CEO in the early 2000's. This was a significant contribution to the debt the current administration inherited and a fair indictment of the competence of the previous administration.

    As for the LG deal, a significant amount was contra goods, the value was counted in the sponsorship as retail value. So if we had 5 T.V's from LG to raffle @$2000 each that contributed $10k of the sponsorship. All well and good if you can realise the full contra value, something the new board must have decided we were not going to acheive.

    When it came to the Primus deal, I think LG were at a similar total sponsorship value or maybe even more but it was knocked back because with the Primus package we had 100% certainty as to what revenue it would generate. Plus I think the CEO is a good dees man!

    I have nothing to do with the club so this could all possibly be rubbish but hope it helps. :D

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