Sponsorship ideas?

[Dee tention 617]

Our new Stynes led board has done a tremendous job to this stage and I think a major sponsor will be named very shortly with a better deal than most will have expected. I have great confidence in them.

But this is my idea to generate $$$ for the club.

I am not a big rap for our clash jumper. But it is an improvement. Therefore I have come to the idea of selling this jumper under particular conditions to sponsors. This idea possibly includes away games but not games at the MCG. Only our traditional jumper will be worn at the MCG....

Based on the 2009 season our opportunity would look like this;

13 MCG games where we will wear our traditional jumper. This jumper will include our major sponsor (obviously our major sponsor may not be as substantial as other clubs).

That leaves 5 interstate games (incl. canberra), 1 game at skilled stadium and 3 games at Etihad Stadium. Thats a total of 9 games. And lets face it! They might aswell be interstate games also. Our home is the G!

These 9 games could generate great cash flow if we sold our jumper for sponsorship. I believe it could genarate a potential $150-$300 per game depending on the demand and tv coverage. Hopefully more though! Our major sponsor also has the opportunity too.

Our jumper may look like this. eg. A RED or NAVY BLUE jumper with the trim being either red or navy blue. A Demon and AFL logo will be present on both breast with the sponsor having great exposure on the front and underside of the jumper number on the back. Similiar too Premier Leauge Football.

My other thought. We already play 1 game in Canberra. But I believe we could relocate 1 more game to Darwin for example. We have some great Indigenous players who would relish this and would be great to the clubs coffers and supporter base. This would be against an interstate team and would be ideal at split round time if possible.

Hawthorn play 4 games in Tassie. Bulldogs 1 in Canberra and 1 in Darwin.

What do you think?

[Gouga 570]

Fairly certain the AFL has rules about where a sponsor's logo can be placed on a jumper.

[mo64 5,881]

Our new Stynes led board has done a tremendous job to this stage and I think a major sponsor will be named very shortly with a better deal than most will have expected. I have great confidence in them.

But this is my idea to generate $$$ for the club.

I am not a big rap for our clash jumper. But it is an improvement. Therefore I have come to the idea of selling this jumper under particular conditions to sponsors. This idea possibly includes away games but not games at the MCG. Only our traditional jumper will be worn at the MCG....

Based on the 2009 season our opportunity would look like this;

13 MCG games where we will wear our traditional jumper. This jumper will include our major sponsor (obviously our major sponsor may not be as substantial as other clubs).

That leaves 5 interstate games (incl. canberra), 1 game at skilled stadium and 3 games at Etihad Stadium. Thats a total of 9 games. And lets face it! They might aswell be interstate games also. Our home is the G!

These 9 games could generate great cash flow if we sold our jumper for sponsorship. I believe it could genarate a potential $150-$300 per game depending on the demand and tv coverage. Hopefully more though! Our major sponsor also has the opportunity too.

Our jumper may look like this. eg. A RED or NAVY BLUE jumper with the trim being either red or navy blue. A Demon and AFL logo will be present on both breast with the sponsor having great exposure on the front and underside of the jumper number on the back. Similiar too Premier Leauge Football.

My other thought. We already play 1 game in Canberra. But I believe we could relocate 1 more game to Darwin for example. We have some great Indigenous players who would relish this and would be great to the clubs coffers and supporter base. This would be against an interstate team and would be ideal at split round time if possible.

Hawthorn play 4 games in Tassie. Bulldogs 1 in Canberra and 1 in Darwin.

What do you think?

I can't imagine that our "soon to be announced" major sponsor would be rapt with your idea. They have to pay additional money to have their company name on the jumper for 9 other games.

Maybe that was our selling point to Mission Foods....

[45HG 1,559]

$150-$300 per game?

I assume you mean thousands, but I'm also not so sure you should've

[Dee tention 617]

$150-$300 per game?

I assume you mean thousands, but I'm also not so sure you should've

Yes. i did mean thousands. $150K-$300K

[45HG 1,559]

That'd be around 10-20% of a total sponsorship (for a whole year) for just one game, with minimal exposure (5% of the season in terms of matches).

But also you can't forget that matchday is only a small part of sponsorship. A sponsor goes on all apparel bought by supporters, all team gear worn by players, coaches, support staff etc., they are entitled to corporate functions, appearances by players etc. A very small percentage of these duties could be performed in a one week span, certainly not for 10% of a total sponsorship deal and any money gained by doing so (which I couldn't see as raising more than $20g or so) would be lost by our main sponsor spending less money on the deal.

This is all just my opinion of course

[DeeMfc 621]

What we need is "Members Special" through our next major sponsor/s.

Similar to the $25 AGE special but on a grander scale that will attract more members.

Example-

Let's say we got dual major sponsors in HiSense Electronics and JB HiFi.

HiSense has a 42" LCD T/V with 1080p and 100hz motionflow (perfect for sport viewing)

Retail price at JB HiFi of $1746.

If an arrangement could be made between the MFC, HiSense and JB that all 2009 members of the MFC were able to purchase the above LCD T/V at say.... $1250

provided that they held at least a 2009 Red & Blue Home Games Only Membership ($170). Which is a saving of $326.

With new product offers each season.

This would attract more members including people who support or barrack for others teams and non AFL followers, who then may start supporting the MFC after reading the Almanac etc.

The above arrangement and pricing is only an example, as it would have to work for all parties.

If something like this could be arranged it could increase membership dramatically. Eg. 10,000 extra Red & Blue Home Game Only Members at $170 = $1.7million.

[Dee tention 617]

On the other hand. To lure a major sponsor or two. We could have there name on our away jumper and clash jumpers as I mentioned in this topic above.

This would be great exposure to any sponsor and would reap a substational $$$ for the club.

Not sure if that would be approved by the AFL. But I cant see why not! Taking sponsorship to a new level.

[e25 5]

On the other hand. To lure a major sponsor or two. We could have there name on our away jumper and clash jumpers as I mentioned in this topic above.

This would be great exposure to any sponsor and would reap a substational $$$ for the club.

Not sure if that would be approved by the AFL. But I cant see why not! Taking sponsorship to a new level.

Not sure it would get us more $$$ though. It'd just end up being messier.

Not to mention sponsors would want to pay less, as they don't have the privilege of being an exclusive major sponsor that is associated with MFC every time its mentioned.

Instead they have competition for that title.

I like that you're thinking outside the box though.