Jaded No More

It had a few good weeks then dropped off. They aren't keeping up with social media trends. Whoever is running the account needs to use the business platforms of the social media sites to look at what is trending. We are paying for a business account, but obviously not utilizing all the readily available data to drive the content. We are not a 'sexy' brand, but we absolutely can be if we market the right players and the right things. Hawks have really turned their social media account around and focus on their young players and the high vibes around the club right now. I understand vibes around our club have been low this year, but 3 very successful years should have given us plenty of positive content to build our brand in a positive way. Especially when Covid saw the biggest rise in social media engagement ever. I don't even specialise in social media, I am a product person first and foremost, but anyone who works in product in 2024 knows how to drive said product and brand via social media.

One of the easiest way to gain followers, is to run competitions where the condition of entry is to follow our club's account, like the post and either comment or share it. It's really so simple, and will cost the club peanuts. You can run a competition to go into the rooms post game, to win merch, to win a membership etc. You can also run competitions with our sponsors, which we do sometimes but rarely do we use social media to drive the competition. There are even apps that will auto generate the winner for you. Run regular competitions and watch the engagement increase. Can also do 'lives' from training, and behind the scenes stuff.

Possibly, but Trac's audience is very different to Smith's audience. I don't see Trac's personal accounts attracting followers to our account. Whereas Smith's followers are like 80% young girls, which will follow the Dogs by association hoping they'll post Smith content.

I have no idea how we don't ruin our soft cap if we want to make multiple changes to the FD. Everyone is contracted as far as I can tell.

That is embarrassing GWS would have 10 times more engagement than we do as well The Dogs being higher than us is 100% down to Bailey Smith. If he is traded watch their numbers plummet.

Morris doing a Sandra Sully with the late news.

Hawks used to have a 'family club' image. Their social media team has now given them a 'cool' image. GWS have no members, but their social media engagement is through the roof because they are funny, on trend, they know how to make fun of themselves, and they are consistent in what they post. A good marketing team can make anything appealing

I mean bundle our second and third round picks to get back into the first round, or get better second round picks. So for example can we bundle our third round pick, plus the 2nd rounder that's tied to Sydney and get a better second round pick in return? I don't think we can do much with pick 5. We will take it to the draft.

You laugh, but Bailey Smith has 329k followers. Bont has 133k. Who is a better and more well known player? Case closed.

There are a number of issues/reasons our club has a poor social media following 1- Our social media team is non existent. I doubt very much that we have someone dedicated to increasing followers and engagement on social media within our media department. To some, this may seem a frivolous waste of money, but for those of us who work in this space, it is anything but. 2- Our membership and supporter base is skewed older. Unfortunately given our lack of success until 2021, we do not have a lot of followers who fall into the social media age. Take Demonland for example, I reckon most posters here were not exposed to social media in their teens, as it just did not exist to the level it does now 3- We are terrible at promoting our brand. We have plenty of marketable and 'cult hero' players on our list. Gawn, Trac, Kozzie, Rivers, Roo, Kolt are ALL players you could really market. Hell you could get 20,000 teenagers to follow our social media if Rivers and Roo did some sort of semi regular 'thirst trap' posting (tasteful of course!). Instead we show a lot of 'family club' content, which is lovely for the Facebook users, but has zero cut thru on Instagram and TikTok. I really hope the board realises how important it is to invest in our social media and communication. We have been so poor in this area, and it's really damaging to our brand and more importantly, it's a massive missed opportunity financially. Go out and pay an influencer to do some posts, hire a marketing grad to work the social media platforms. Run competitions. The opportunities are endless.

We had a review in 2020

Poor Frosty that really stinks for him!

In breaking news: Trent (or Jared if you listen to Dermie) Rivers and Tom Sparrow (or Swallow according to BT) both request a trade to Collingwood

Well done to Brad Green for doing what he said he will just 48 hours after taking on a temporary presidential role

Channel 7 is reporting we are embarking on an external review

Finals are still all about contest and winning the pressure game.

So winning 4 B&Fs, including in a premiership year and two coaches awards and 3 AAs by 26, is meaningless?

Inside mids always have worse disposal efficiency stats because they’re almost always disposing the football under immense pressure and with little time to spare. My eyes, and Clarry’s accolades tell me that he’s an elite footballer and one of the best ever inside mids. Not sure how anyone is arguing against that because he’s had a down season, where he was still above average for disposals and clearances.

Oliver is the only player since Gary Ablett Jnr to win back to back coaches awards, but of course 18 AFL coaches know a lot less than pundits on the internet so please carry on. By the way, disposal efficiency Daicos 67% Clarry 66% 🙄

I said it before and I’ll say it again. Brisbane are the Port of QLD. Mentally fragile and not up to it in finals. Watch Carlton come close or even pinch this.

Tell me you don’t understand the role of an inside mid without telling me you don’t understand the role of an inside mid

Minus Clarry but plus Gus. Gus stepping in was the main reason we didn’t miss a beat with Clarry out.

Who is getting the ball to Jazza if Clarry is gone?

Jeremy Cameron moving the farm to Casey is he? 😂

Grundy has always had questionable hardness. It’s why he’s never been as good as Gawn. Ever. He’s a nice player but he isn’t strong enough and he doesn’t make up for it with his overhead marking. Gawn is about the only ruckman in the AFL who is genuinely influential around the ground, Xerri is quite good too (I’m talking first ruck not your pinch hit ruckmen). Jackson has it in him, but hasn’t quite hit the mark yet. Grundy is a lovely guy and a good player, but anyone who said he would help the Swans win a flag is kidding themselves. The Swans midfield is sensational. If they win the flag it’ll be them who make it happen, not Grundy.