Not weird, just different and interesting (to some). With the new emblem, jumpers etc I personally love the way the club seems to finally be re branding it's self (with great consideration to it's heritage), using unique ideas within it's marketplace that appeal to all age groups. In this, 3 demons, may also be in order to appeal to multiple age groups, a kiddies one, a more fierce for us middle agers, and possibly something from our heritage or with a purple rinse and walking stick... but still a family group?