Leaderboard

To be honest, I think you are stuck in this "PR, advertising, message-driven" mindset that pervades our society. This isn't the Gruen Transfer, we are not selling something - we are trying to build something to buy into. Building a club isn't about product positioning - it's about honouring the past, making the most of the present, and looking to the future. We sent the entire club to China. The entire club. And invited past greats. We turned an exhibition game into a 'footy club' trip. The only journo on board is the club journo - Matt Burgan. This expensive sojourn isn't selling the MFC, it's creating an environment at the club for people to admire. And our song, ripped off the Americans as it may be, talks of an emblem of the team we love. What emblem? A figurative one? Left for the imagination? Schwab and Stynes said "Frack it, let's design an emblem that the club stands for." It wasn't meant to look good. It was meant to look busy and arrogant and proud. We will have the one-dimensional demon logos come and go but none will have the meaning and resonance that the emblem has. I stand by it, and I hope that boards for decades to come stand by it.