http://www.realfooty.com.au/news/news/a-br...6207209531.html

everyone is giving their two bobs worth

Theres not a lot in that that we all dont know...

Little did we realise a few years back..as we looked at finals appearances as being a new domain that in the not too distant future the wheels would one by one fall of our little red ( and blue ) wagon. Its been taken back to the shed and fixed up a bit. It still wobbles and like a supermarket trolley just wont go where its supposed to. But it's rolling...just .

We wouldnt have probably envisaged that in this our 150 th year that the attention now spotlighted on our beloved club would be of the nature we endure currently.. it is all supposed to be kind of rosey. New accomodations were supposed to be in use. The forecast was good. The reality is that there are still many clouds over Deeland.

We've got this far and as I think quite rightly summised eleswhere in stead of thinking we are a miserable ot of suporters that possibly some clubs mighnt have made it to where we are and that possibly we are a tad more resolute than some give credit for. We just dont fit the mould.

From the outside we dont look like the other footy clubs. They dont have our pedigree, they werent alligned with that other institution of the great Australian scene ; the MCG. Its all changed and we havent really done too well in aclimatising to our new situatoin all that well. Things are in due course going to change but will that chnage how they ( all but us ) percieve the Mighty Demons ?? As the article alludes to, probably not.

But I diagree with Niall when he suggest we dont need branding. I think thats exactly what we need. We need a distinct and unequivocal identity in this marketplace. We need to be Demons once more. Ive trotted this out time and time again and I cant thinlk of a better time to do it again..We need to be DEMONS..not just Mfc. We need the fire and brimstone passion that comes from drawing upon this imagery. Ive got absolutely no problem with reinventing ourselves corporately. No problem with bettering ties to the 'top end' to relaying the carpet between the MFC and MCC , none at all. These are all good., but not the be all and end all. They will help and ought to be pursued.

But we do need a brand..we need to be something. We cant sanitize our club so much that it only appeals to board rooms around the world, we must reinvent the "beingness of Melbourne" so that people will want to be associated with that. People from many clubs loath their dreaded and eternal opponents.. no one hates us !! Whilst hatred per se isnt something I wish to teach a very healthy respect for the Red and Blue needs to be developed. Much of this is done on the filed of battle but as its likely to take a few years before we really put too many runs on the board it will be down to the board and the departments and the leadership of the club to steer a course that redefines the marque.

Melbourne needs Branding..and its needs it big time.

http://www.realfooty.com.au/news/news/a-br...6207209531.html

everyone is giving their two bobs worth

theres another one in the OZ about relocation and we are going to be talked about with this [censored] as well

http://www.theaustralian.news.com.au/story...5012432,00.html

Melbourne needs Branding..and its needs it big time.

What we need is not branding but a removal of all the confusion about our identity. We should get back to being ferocious Demons and put an end to this melbournefc garbage and the silver away strip both oof which lack popular support and are typical of the bland look that characterizes the way the team's travelling ATM.

Another crap self serving article.

Why do journalists perpetuate the myth that our problem is that we are financially reliant on the AFL? It enforces the incorrect implication that we get more money than other Clubs and that when we get funduing its charity and when other Clubs get it its charity. Why cant they actually state the facts that we are more reliant than other Clubs on AFL funding?

Also what a miserable assessment of MFC caring for players in hard times. Its a sad story about Terry Smith and the fine work done by ex teammates. But did Jake Niall ever sit back and think about the impact, affect and response by MFC after the untimely death of Troy Broadbridge. I for one thought the Club and all those involved handled the matter magnificently. A pathetic implication.

BTW, David Neitz is our Glenn Archer type. Not as big an icon. But for all the bumpf on the shinboner spirit (and journos like to pedal), unlike them, our greatest player is not up on criminal assault with a drug problem and a penchant for duffing his teammate's wifes and girlfriends.

What we need is not branding but a removal of all the confusion about our identity.

youve just contradicted yourself in one sentence...now Im not having a go... Just pointing out that this is exactly the role of BRANDING. It establishes that very identity..Its sets one from the rest.it gives instant recognition of belonging.

Its not just a coke.or a cole...its Coke Cola...or Pepsi ...its not homebrand etc.

Rhino...they perpetuate the myths because they're ignorant and lazy !!

Rhino...they perpetuate the myths because thier ignorant and lazy !!

It's the way they get the ball rolling. A very small percentage of Melbourne supporters visit online forums and get the real informaiton - if the media continues to attack us as inevitiably doomed, and the club stays silent and doesn't address it in clear and frank terms, it will be a self fulfilling prophecy.