2 minutes ago, roy11 said:

I get very little out of my MCC/MFC Dual membership, its more of a donation.
I pay the Premium and aside from supporting the club, I get very little direct benefit

...and that is another example of the complete lack of strategy that has bedevilled our club for years.

Despite long time association with the MCC and the MFC, the MCC absolutely creams the money. Do MCC members who support the MFC go to 12 cricket games a year?

Yet where does the money for the MCC membership go....and has gone for the past 50+ years? Who gets the ground advertising money? Who sells the catering contracts?

The last time I saw numbers, MFC support within the MCC was in the order of 20-25%. Yet as @roy11 notes, any support he provides to the MFC is essentially a donation.

Our relationship with the MCC has to be revisited to provide some real equity, but I doubt it will ever happen, as it will require them to give up the "cash cow" that they currently have.

And that is only part of the problem. Good on the Dogs and the Saints for what they have done. It's not about trying to sign up already (un)committed supporters. It is all about signing up new and future supporters.

It is proper strategy, but that requires a forward thinking Board and CEO. We have neither.....

How about replicating what the Saints did? Offer every schoolkid in Casey a free 3 game membership? It costs nothing but you have their name and maybe their heart. 10 years ago there were 2000 families moving into the area every year. About 4-5000 kids every single year! Yet what have we done to attract future support?

The Saints offered in addition to the kids in the SMJFL, a $1 membership. Just to get names. The Suns have offered a $1 membership this year if you sign up for the following year. What are we offering for the future?

Edited September 12, 2025Sep 12 by george_on_the_outer

On 10/09/2025 at 11:25, praha said:

I know we have had trouble on field and in the lockroom but I would immediately be gutting the marketing and membership departments. To lose that amount only four years after a flag... that is just absolutely shocking. Really reminds me of 90s Melbourne, run like an amateur club that hasn't moved into the professional era.

I have both Melbourne and Carlton Memberships and can confirm the CFC membership team are far more professional and proactive. When I have dealt with MFC membership on the phone they are very polite and helpful but Carlton membership dept are regularly sending me texts that my CC is about to expire and I may want to update my CC details. They are like polite debt collectors 😁