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Roy Morgan membership survey

george_on_the_outer
in Melbourne Demons

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This is the annual Roy Morgan "survey" of AFL supporters and membership.

http://www.roymorgan.com/findings/8088-afl-supporter-ladder-june-2019-201908160718

It still has its basic problem in that it is a survey, e.g If you survey people in NSW about their favourite team they will nominate the Sydney Swans.  So to extrapolate that to Australia-wide support of 1.1M supporters is simply ludicrous.  That their "supporter" numbers could drop by 6% in one year should tell them their methodology is wrong......however...

the best part of the article is the profile of the typical Melbourne Demons supporter:

"In 2019 the quintessential supporter of the oldest football club in the land is well-educated, Victorian, and with a diploma or degree under his belt. Yes, he’s more likely to be male than female. He’s a young parent under 35 years old with pre-school aged children and likely following in the footsteps of his Melbourne supporting parents ".....etc

Anyhow.....enjoy the read.....

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    After next week it could be GWS replacing the Swans with 1.1 million fans.

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