Jump to content

Major Sponsor - How as supporters/ members can we add value?

Guest hangon007
Guest hangon007
in Melbourne Demons

Featured Replies

I think you are wrong here, I remember last year doing a survey that asked all those questions. In fact I have done this for the last two years.

Surveying normally gauges what you "think" ... with a very heavy emphasis on the "" ... rarely do they get you to take serious differential action.

I can ask thousands of people what they think ... But can I get thousands of people to take action!

  • Quote
    •  
    I think you are wrong here, I remember last year doing a survey that asked all those questions. In fact I have done this for the last two years.

    Thanks for keeping this thread alive. I also remember receiving a survey late last year which had all up 69 questions on it (both quant and qual responses). This to me is madness, but that is for another thread. The question is what iniatives or strategies have been built ffrom this capture of member data.

    To me it appears nothing.

    I agree with Hangon007...the future of this football club lies with its ability to engage it member base on a wave of momentum. This is usually done via on-field success, but for a football club that has a long decade ahead this type of assumption needs to be scratched. So that is the challenge for the MFC.

    Second question...you think anyone from the MFC reads or monitors sites like this and Demonology?

    D

  • Quote
    Thanks for keeping this thread alive. I also remember receiving a survey late last year which had all up 69 questions on it (both quant and qual responses). This to me is madness, but that is for another thread. The question is what iniatives or strategies have been built ffrom this capture of member data.

    To me it appears nothing.

    I agree with Hangon007...the future of this football club lies with its ability to engage it member base on a wave of momentum. This is usually done via on-field success, but for a football club that has a long decade ahead this type of assumption needs to be scratched. So that is the challenge for the MFC.

    Second question...you think anyone from the MFC reads or monitors sites like this and Demonology?

    D

    Why survey your members ... why not survey your supporters on why that are not members. Its like preaching to the converted ... you get a biased set of answers that lead to the wrong assumptions. You may as well survey the same person 1000 times. Surveys are great to do when you want to be seen to be doing something.

    We need to engage our members & supporters to take action. If this is not done prior to us having "success" we will fail to fully capitalise on that "success" ... hence we will be talking and dealing with the same issues when the next "down-turn" comes.

    IMHO ... Its my job to share our history with the "kids". However, I must let those very same kids shape our future.

    Now to the question ... you think anyone from the MFC reads or monitors sites like this and Demonology? I couldn't give a rats toss. However, unlike many "AFL measurements or comparisons" I can tell you 1 that we are not 16th in ... INTERNET ACTIVITY

  • Quote
    •  
    Why survey your members ... why not survey your supporters on why that are not members. Its like preaching to the converted ... you get a biased set of answers that lead to the wrong assumptions. You may as well survey the same person 1000 times. Surveys are great to do when you want to be seen to be doing something.

    We need to engage our members & supporters to take action. If this is not done prior to us having "success" we will fail to fully capitalise on that "success" ... hence we will be talking and dealing with the same issues when the next "down-turn" comes.

    IMHO ... Its my job to share our history with the "kids". However, I must let those very same kids shape our future.

    Now to the question ... you think anyone from the MFC reads or monitors sites like this and Demonology? I couldn't give a rats toss. However, unlike many "AFL measurements or comparisons" I can tell you 1 that we are not 16th in ... INTERNET ACTIVITY

    Internet activity based on what source?

    I'm not sure you follow my logic. Why waste marketing $ on trying to increase membership base on so called supporters (who identify themselves via a survey) when we can actively engage current members and utilise their skill set to produce positive outcomes for football club. The days of relying on membership $ has past AFL football. The better clubs are find innovative ways to maximise alternate revenue streams.

  • Quote
    he days of relying on membership $ has past AFL football. The better clubs are find innovative ways to maximise alternate revenue streams.

    Like Collingwood with their pubs and their other venues...

    Whilst I agree to a certain point, winning games of footbal, increasing memberships and crowd numbers is still the most important way of sustainability for any football club.

  • Quote

    I agree with What Mark Fine Said on SEN a few weeks back. I f we cannot get a major sponsor we should use our name, & do some deals with the State Govt. or The Melbourne City Council. They Both Spend money on Marketing & Ads. Let us carry some of that on our backs. We are The Capitol of Victoria so lets get out there.

  • Quote

    • Archived

    This topic is now archived and is closed to further replies.

    Go to topic listing

    Featured Content

    • PREVIEW: North Melbourne

      Can you believe it? After a long period of years over which Melbourne has dominated in matches against North Melbourne, the Demons are looking down the barrel at two defeats at the hands of the Kangaroos in the same season. And if that eventuates, it will come hot on the heels of an identical result against the Gold Coast Suns. How have the might fallen? There is a slight difference in that North Melbourne are not yet in the same place as Gold Coast. Like Melbourne, they are currently situated in the lower half of the ladder and though they did achieve a significant upset when the teams met earlier in the season, their subsequent form has been equally unimpressive and inconsistent. 

        • Thanks
      • 1 reply
      Demonland

    • REPORT: Adelaide

      The atmosphere at the Melbourne Football Club at the beginning of the season was aspirational following an injury-plagued year in 2024. Coach Simon Goodwin had lofty expectations with the return of key players, the anticipated improvement from a maturing group with a few years of experience under their belts, and some exceptional young talent also joining the ranks. All of that went by the wayside as the team failed to click into action early on. It rallied briefly with a new strategy but has fallen again with five more  consecutive defeats. 

        • Clap
        • Thanks
        • Like
      • 0 replies
      Demonland

    • CASEY: Coburg

      The Casey Demons returned to their home ground which was once a graveyard for opposing teams but they managed to gift the four points on offer to Coburg with yet another of their trademark displays of inaccuracy in front of goals and some undisciplined football that earned the displeasure of the umpires late in the game. The home team was welcomed by a small crowd at Casey Fields and looked right at home as it dominated the first three quarters and led for all bar the last five minutes of the game. In the end, they came away with nothing, despite winning everywhere but on the scoreboard and the free kick count.

        • Thanks
      • 0 replies
      Demonland

    • PREGAME: Rd 18 vs North Melbourne

      After four weeks on the road the Demons make their long awaited return to the MCG next Sunday to play in a classic late season dead rubber against the North Melbourne Kangaroos. Who comes in and who comes out?

        • Thanks
      • 269 replies
      Demonland

    • POSTGAME: Rd 17 vs Adelaide

      The Demons were wasteful early before putting the foot down early in the 2nd quarter but they chased tail for the remainder of the match. They could not get their first use of the footy after half time and when they did poor skills, execution and decision making let them down.

        • Thanks
        • Like
      • 246 replies
      Demonland

    • PODCAST: Rd 17 vs Adelaide

      The Demonland Podcast will air LIVE on Monday, 7th July @ 8:00pm. Join Binman & I as we dissect the Dees disappointing loss to the Crows.
      Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
      Listen LIVE: https://demonland.com/

        • Thanks
        • Like
      • 28 replies
      Demonland
    View All