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The ads during the tennis prompted me to look at Lottoland. This is the company that allows "virtual" participation in foreign lotteries via the making of a bet. In simple terms they bet you that your numbers will not come up. The price of the bet is the equivalent of a lottery ticket. The payout if your bet is successful is similar to that which you would have won in the relevant lottery. Ultimately they take out an insurance policy to cover the chance of you winning. (Given that insurance is ultimately betting ... it is seemingly appropriate.) Anyway my discussion point is that local lotteries pay big taxes, support hospitals etc. Money from Lottoland goes to a UK outfit. If successful they have the ability to severely impact local lotteries. They must be making some money as Manly in the NRL have agreed to change the name of their stadium to Lottoland Another example of disruptive marketing. Fascinating
