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The club seems to have abandoned the #myheartbeatstrue hashtag in favour of the new #raisehell slogan on its social media accounts. Whaddya reckon? Obviously it's fiercer, but it's an interesting strategy to move away from the link with the theme song, and something with which people are already familiar and is ingrained and habitual. Given that most people use several hashtags anyway when posting on Insta or Twitter, I guess the obvious question is "porque no los dos" - why not both?
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