In light of recent comments, and many not-at-all-recent, we are again facing the accusations of having a poor culture.
And I think it's plain to see they are correct, or at least have been.
But my question is: how do you change a bad culture?
I'm not into exaggeration using terms like "toxic."
Basically we have had a culture for some time that is simply not conducive to reaching the ultimate success at AFL level.
There have been other reasons, but this has been a significant contributor.
And recently, when we have been trying to rebuild, I think the leadership vacuum has exacerbated the culture problem.
So - how do you change it?
How will Neeld change it?
How long will it take?
WHAT DOES THE CLUB NEED TO DO?