well i think we're gonna have to disagree on this one, after all, we are merely arguing semantics
I have my doubts about who would receive more media coverage out of MVFC and MFC. MVFC are getting daily write ups in the past few weeks in the lead up to the finals, but for most of the season there seemed to be just a write up of the previous weeks game on the Monday, and a preview on the Friday, with only things like the Kosmina - Muscat incident breaking into the other days. The Herald Sun, i'm sure you'll agree don't feature much on the Victory, and when they do it rarely seems to flattering.
But as well as Victory are doing in the summer, this town is nothing but AFL for the rest of the year. The AFL as a competition is lightning years ahead of what the A-league can hope to be. The turnover for each club (Melbourne included) would be far greater than that of the Victory.
I think its inevitable with the continuing success of the A-league, the exposure from the Asian Champions League and the potential reaching of the socceroos, that Victory will become bigger than most of the clubs, but not today.