The response I got in relation to my email objecting to the flag, for those interested:
Hi Simon,
Thanks for taking the time to write to us, and sorry that it’s taken me a few days to respond to you. We have received quite a bit of feedback about the ‘Grand Old Flag’, and it seems there are some supporters who have responded to its introduction differently to the way that we have intended. I would like to take the opportunity to explain the background behind the introduction of the ‘Grand Old Flag’ at our home games.
As a club we are trying to create experiences for our members and supporters at all of our home games that reflect our status as the home club of the MCG. The ‘Grand Old Flag’ is referred to so prominently in our theme song that the idea of having a physical club flag at all of our home games seemed like a logical introduction. The raising of the flag is not intended to be a sign of arrogance nor an acceptance of mediocrity. Rather it is a ritual intended to emphasise our sense of place at the MCG and to celebrate our past players, who we invite to take part in its raising.
Based on the feedback that we have received from you and some other supporters, we acknowledge that the way that we use the flag may need some refinement so that when it flies at the MCG, all of our members and supporters are proud of this important Melbourne Football Club symbol.
Once again, thanks for your feedback.
Regards
Martin Cox | Fan Development Manager