The same headline applied to Geelong circa 2006. The article is hardly mind blowing, because each year, every club has to decide on their draft strategy.
Drafting a big name player is always fraught with danger, because unless you win a flag, the move is judged as a failure. In McNamee's defence, he probably saw the off-field benefit of signing a Jonathon Brown as a short term fix to our financial woes.
BTW, Collingwood's list is actually quite healthy, with a group of talented young kpps and 3 damaging mids in Thomas, Pendlebury and Davis, all of whom haven't reached their peak.