I think you'll find that while journalists aren't Secret agents for XYZ, they're certainly able to be manipulated by clubs.
The journalists get their info from sources within the clubs and player management. Some interpret what their told to hopefully get close to objective reporting, others, like JM, roll out club propaganda. Wittingly or not.
TBH, I'm not sure what's worse, wittingly reporting club propaganda or not having the wits to realize that you're doing it.
Have a read of the article though, it's absurd. Reads as Freo suspect something is not quite right because... Jesse, his management and the MFC are acting as though Jesse is in fact a star forward.