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The Federal Parliament's committee looking at online gambling has released its report today. In no surprise to anyone, it recommends a ban on all advertising and sponsorship, to be implemented over four years. I'm not particularly interested in prosecuting the argumenmt for or against the ban. What I am interested in is the effect of the lost revenue on the AFL, either as direct payments by betting companies or from reduced broadcast rights which are likely to follow. The AFL (or VFL) has previously had to manage when tobacco advertising and sponsorship was banned. But where's the replacement revenue going to come from this time? Different advertisers? Increased ground entry fees? Increased membership fees? Or will costs be cut, and if so, where? Player salaries?
