I am 25 years old and have been supporting Melbourne since 1990. My father since the late 60s, and his brothers shortly thereafter.
I have over the last few years developed a very frustrating sense of anger at the club. I don't seem to share the same mentality and optimism as others here, which fuels my frustrations. Since the 30+ goal loss against Geelong, I have developed a sense of hatred at the club, purely because I throw hundreds of dollars at an organisation that seems to be completely inept at expanding and improving. I keep hearing that the club is growing, but I am not sure what people compare it to. In perspective, the MFC is still a very small, nothing club that will never, ever be bigger than the establishment.
A few questions I would love to ask the club.
1. Why don't we have a major sponsor yet? I don't accept "they are working on it" as an answer. If they don't have a major sponsor by the pre-season cup, the CEO must be sacked.
2. Why are we near-last in social media rankings? Our social media manager and their team must be sacked. It is free marketing FFS. New teams, Sydney, Brisbane, North all have more followers and fans on Twitter and FB. These outlets are very important for brand growth and expansion. Why are we near-last?
3. Why have we seen no growth on membership figures year-on-year despite:
Casey "expansion"
New HQ
Extensive re-branding
Free marketing via social media (see No.2)
Who will be held accountable for these failures?
I am sick and tired of pathetically optimistic supporters sticking up for this lame excuse for a professional sporting club. We must start seeing results in 2012 across ALL fields, off-field on on.
You can't get around this. Don't give me any of this "the club is working on it" or "we have a promising future in Casey/Olympic Park/Docklands/Thailand/Japan/Whatever.
I've been hearing this rubbish for going on 10 years. Why aren't their results? It's quite clear that you need growth off-field across all facets in order to be successful on field. So where is the growth, and who will be held accountable?