Demonland

I would assume the AFL store would have some sort of dividend for the Dees for any Melbourne merch purchased but I don’t know for sure. Not so sure what the situation with is regarding Dees merch bought from New Balance but I’m sure that they’ll do well out of this meaning they’re more likely to stick around a contribute more sponsorship dollars in the future. In any event you’d hope that any official licensed products form the more legit outlets have a merchandise agreement in place with the AFL and therefore the Dees would get their cut

The $2.7 million/3 years worth of merchandise was before the Grand Final victory. I’ve already spent a fortune on official premiership merchandise so imagine how much the club will make from this.

@binman

Thought the scoreline flattered Brisbane in the QF. We should have won by more.

Nice to see their reactions

We finally won trade week!!!

Club sanctioned.

I think a form of MFCSS or at least some of the symptoms will always be there. Sure the no premiership aspect is forever gone but I just want my team to win and be successful. I certainly am not embarrassed in any way to tell people who I barrack for anymore. There was always that nervous giggle when I would tell people "ha ha I go for Melbourne, yeah I know, no I'm not off to the snow, well I do have a Range Rover but that's besides the point". If in a few years (and hopefully it's a lot further away) we fall into a heap and become a basket case those symptoms will come flooding back. It won't quite be the "woe is us we'll never win a flag" type thing but it all comes back to me wanting us to win and be successful on and off the field. I'm sick of being last or mediocre or the butt of the joke and the premiership might change that for a few years but I still want us to win and be the best, be competitive and make finals at the very least. If we hit rock bottom or become also rans I'm sure some aspects will flood back. Look at Carlton supporters. I have a lot of mates who I have personally diagnosed with Stage 2 CFCSS. These arrogant [censored] would tease me mercilessly about not having a flag no matter how many times we beat them in games and finals. I had no comeback to that. Thankfully that is no longer an issue. I won't be as arrogant as they were about it as I'm not 12 but I have a new found air of confidence about me that I hope will last. A few more flags might turn me into an insufferable [censored]. They're still in their denial phase and are a long way off the acceptance phase. I hear them all up and about in preseasons just like we were for 30 years saying this'll be our year. False dawns aplenty down there. Poor bastards kids are embarrassed to wear their footy jumpers at school. They could be the true generation of CFCSS sufferers In 1987 we made the finals and were looking to break a 23 year drought. My MFCSS was slowly built on during the next 34 years to the full blown case you have all seen recently. 34 years between 1987 and 2021. That's 11 more years than the distance between 1964 and 1987. No wonder I was a basket case. Those scars don't just melt away. I have footy's form of PTSD from that trauma. It can never truly go away. I want more premierships so if things go south the MFCSS won't wait 34 years to build into a raging hot mess. My medicine will be to whack on the 2021 Grand Final and that should soothe me for awhile. Or I could quietly take solace in my Carlton friends misery as they enter their 27th year without a flag and their memories of 1995 slowly fade.

Longest Active Premiership Droughts St Kilda - 55 Fremantle - 27* Carlton - 26 Adelaide - 23 North Melbourne - 22 Essendon - 21 Brisbane - 18 Port Adelaide - 17 Gold Coast - 11* Collingwood - 11 Greater Western Sydney - 10* Geelong - 10 Sydney - 9 Hawthorn - 6 Western Bulldogs - 5 West Coast - 3 Richmond - 1 Melbourne - 0 *Yet to win a premiership